Each year on September 10, International Makeup Day honors creativity, self-expression, and the artistry of beauty. This global event focuses on evolving trends, viral hacks, and makeup methods that are prevalent on social media platforms such as Instagram, TikTok, and YouTube. However, while many of these trends are visually appealing, not all hacks suit the unique undertones and textures of Indian skin tones. This year, Indian beauty enthusiasts are adapting viral techniques to emphasize their natural complexion. Indian skin tones are diverse, ranging from dusky and wheatish to fair, typically characterized by warm undertones that require specific approaches. Hacks that work well on Western skin may not have the same effect on Indian complexions.
Acknowledging this distinction, makeup lovers are incorporating certain viral techniques that blend seamlessly with Indian beauty principles. One of the most popular hacks gaining popularity is color correction. Indian skin often displays pigmentation and dark circles which can appear ashy under concealer. Employing peach or orange correctors neutralizes blue and grey tones, resulting in a smooth, even base before foundation application. Another popular trend is using lipstick as a multi-purpose item. Shades such as warm pinks, corals, and brick-reds are naturally flattering on Indian skin. Applying these colors on the cheeks provides a long-lasting glow that feels more natural than conventional powder blushes. Instead of translucent powders, banana powder—a yellow-toned loose powder—has emerged as a key hack.
It not only sets makeup but also eliminates dullness, offering Indian skin a bright and highlighted finish that appears effortless in both photos and real life. The smudged kajal technique paired with brown or black eyeshadow is another favored hack. This straightforward method creates a soft smoky look that beautifully enhances Indian eyes. Unlike heavy eyeshadow applications, this approach is low-maintenance, utilizing fewer products while achieving dramatic depth. Additionally, the globally popular soap brows hack has gained traction in Indian beauty routines. Brushing brows with soap or wax provides instant lift and naturally frames the face. Fuller brows, combined with bold lips and kohl-lined eyes, resonate well with Indian facial structures.
What distinguishes these hacks is their simplicity, affordability, and suitability for Indian skin tones. From color correction to soap brows, these methods are not merely trends—they are practical techniques that enhance natural beauty. As International Makeup Day 2025 approaches, Indian beauty enthusiasts demonstrate that makeup is not solely about following trends; it’s about personalizing them. These viral hacks, when thoughtfully adapted, celebrate individuality while showcasing the richness of Indian skin.