This festive season, the Amazon Great Indian Festival 2025 presents Dhanteras and Diwali offers across various categories, including smartphones, laptops, TVs, fashion and beauty, home décor, appliances, furniture, and groceries. Customers eager to welcome prosperity with a new vehicle can place orders for Bajaj and Hero two-wheelers by midnight today (October 14th) for delivery before Diwali in cities such as Mumbai, Delhi NCR, Hyderabad, and Bangalore. Additionally, customers can explore auspicious purchases like gold, silver, and diamond jewelry. To meet the increased demand for traditional Dhanteras purchases, Amazon.in has expanded its jewelry selection.
Customers can browse over 500,000 jewelry designs, featuring more than 50,000 styles of lab-grown diamonds, starting at ₹1,699 from reputable brands such as Caratlane, PN Gadgil, Joyalukkas, PC Chandra, and Malabar Gold & Diamonds. Amazon.in also provides authentic, hallmarked gold and silver coins during auspicious events like Akshaya Tritiya and Dhanteras, offering the widest range of gold coins with grammage options from 1g to 10g. Special festive promotions include discounts of up to 20% on jewelry, an instant bank discount of up to 10%, and a flat ₹1,000 coupon on select designs.
Gold trends reveal that gold jewelry sales have surged by 96% year-over-year, driven by hallmarked pieces from trusted brands like Caratlane, PN Gadgil, Joyalukkas, PC Chandra, KISNA, and Malabar Gold & Diamonds. There is a noticeable shift towards 14K and 18K purity jewelry, with 14K experiencing a 50% year-over-year growth as consumers look for modern, everyday-wear designs. Rings (with 18% year-over-year growth) and neckwear (with 45% year-over-year growth) have emerged as the most popular categories this festive season. Caratlane’s exclusive collection featuring premium 9K and 14K designs has seen a 2X month-on-month growth since its recent launch on Amazon.in.
Customers are buying fine jewelry starting at ₹2,000 for 925 Sterling Silver (92.5% purity) up to ₹40,000 for premium gold and diamond pieces. Make every Dhanteras purchase more rewarding with Amazon Pay, celebrating the spirit of Dhanteras with exclusive Amazon Pay e-gift cards from India’s most trusted jewelers — Tanishq, Kalyan, Malabar, Joyalukkas, GIVA, and more. Enjoy discounts of up to 12% on GIVA Silver Jewelry, 5% off on Kalyan Diamond and Ketan Gold Jewelry, and 2–3% off on leading brands like Joyalukkas, Tanishq, Jos Alukkas, and Mia by Tanishq. With the Amazon Pay ICICI Bank Credit Card, customers can receive an additional 2% cashback on Amazon Pay Gift Cards.
Moreover, enhance your Dhanteras by purchasing digital gold on Amazon Pay — a safe, convenient, and trusted method to begin festive investments from home. To explore all deals, visit the Amazon Great Indian Festival page.