Customers can look forward to exciting deals and the lowest prices of the year on a vast selection of over 100,000 products and new launches from top brands such as Samsung, Apple, Intel, HP, Asus, Titan, Libas, L’Oreal, and more. Discounts include up to 40% off on smartphones, 80% off on electronics, fashion, beauty, home kitchen, and outdoor items, 70% off on everyday necessities, 65% off on TVs and home appliances, and 50% off on Amazon Fresh, Echo devices with Alexa, Fire TV, and Kindle. This festival also celebrates India’s small and medium businesses, with over 1.7 million sellers offering thousands of deals and unique products.
Customers can take advantage of a 10% instant discount on SBI Credit and Debit Cards and EMI transactions, as well as exciting offers from other leading banks, along with unlimited cashback on the Amazon Pay ICICI Bank Credit Card. Amazon introduces exciting AI shopping experiences through Rufus AI, which assists in finding products, comparing them, viewing price history, and giving recommendations. Features like Lens AI, AI Review Highlights, and AR view enhance the shopping experience. Prime Video will offer a diverse lineup of movies and series, including titles featuring Tamannaah Bhatia, Diana Penty, Rajinikanth, and Nagarjuna. Amazon.in has announced that the Amazon Great Indian Festival will commence on September 23, 2025, with Prime members enjoying 24-hour exclusive early access.
As the country prepares for the festive season, customers can expect a wide range of products at competitive prices delivered quickly. With attractive deals across popular categories and special offers, this festival aims to cater to everyone. Saurabh Srivastava, VP – Categories at Amazon India, stated that the festival embodies the spirit of Indian festivities by uniting customers, sellers, and brands for the largest shopping celebration in the country. Customers can anticipate the lowest prices of the year on over 100,000 products, blockbuster deals, and engaging entertainment. The reduction in GST on millions of products, combined with sellers’ planned deals, ensures significant savings during the festival.
Amazon has also opened 45 new delivery stations in tier II and tier III cities, including locations in Uttar Pradesh, Tamil Nadu, West Bengal, Andaman, Andhra Pradesh, Jammu & Kashmir, Jharkhand, and Assam. This expansion brings the total number of last-mile delivery stations to around 2,000 nationwide. Additionally, Amazon has launched a major operations network expansion, adding 12 new fulfillment centers and 6 sort centers, which increases storage capacity and sortation area. Over 150,000 seasonal job opportunities have been created to enhance operations and ensure reliable order deliveries across the country. Abhinav Singh, VP – Operations, emphasized Amazon’s commitment to providing the widest selection at the quickest speed to all Indians.
Compared to the previous year, same-day delivery is now offered to 50% more cities, and next-day delivery is available in double the number of locations. Alongside 1.7 million sellers, Amazon will showcase exciting launches through programs like Launchpad, Karigar, Local Shops, and Saheli. The company is updating systems with revised GST codes to assist sellers in transitioning to the new tax structure, allowing them to pass on savings to customers. Amazon has reduced its referral fees in fast-moving categories and introduced seller-friendly initiatives, including AI-powered tools and the Samriddhi Dashboard, which offers performance metrics and inventory recommendations. This festive season, customers can leverage generative AI capabilities for a more convenient shopping experience.
Rufus AI will provide product comparisons, quick answers, and personalized recommendations. Lens AI allows customers to find products by taking photos, while AI Review Highlights summarize key points from reviews. Quick Learn and Buying Guides simplify complex specifications, making shopping decisions easier. Customers can enjoy various offers, savings, and seamless payment options, including instant credit up to ₹60,000, no-cost EMIs on select items, and cashback opportunities through the Rewards Gold program. Travel enthusiasts can save on flights, hotel stays, and bus bookings, while gift cards provide cashback and discounts across a wide range of products.