Apple has implemented a significant update to its App Store Review Guidelines, emphasizing user privacy and addressing deceptive app practices. The latest changes appear broader and more decisive, particularly as AI technology becomes prevalent across various mobile applications. Central to this update is a new privacy stipulation under guideline 5.1.2(i), which mandates that developers must clearly notify users when their personal data is shared with any third-party AI platforms. With the integration of AI models in apps ranging from productivity tools to entertainment, Apple insists that developers must transparently communicate data handling practices.
If an app intends to send personal data to an external AI service, users must be informed in clear language and must provide explicit consent before any data is transmitted. This policy reflects global concerns regarding AI data governance and reinforces Apple’s commitment to strong user consent. Another notable change targets the ongoing issue of copycat applications. Apple has introduced a new clause in its anti-copycat section that explicitly forbids developers from using another app’s name, icon, or branding without permission. This update follows a recent surge of Sora 2 clones that emerged in the App Store after OpenAI’s official release, highlighting the potential for user confusion when similar apps appear in search results.
This rule builds on Apple’s existing advice for developers to innovate rather than making minor alterations to existing app designs. Additionally, Apple emphasizes that imitating other services can lead to severe penalties, including removal from the developer program, particularly in light of Europe’s new notarization regulations. The expectation is clear: originality is essential. New requirements also affect creator-focused platforms, as apps featuring user-generated content must now provide tools for creators to flag material that exceeds age ratings, which must be secured behind appropriate age verification processes. Apple has made it clear that these compliance rules apply equally to mini apps and mini games developed using HTML5 or JavaScript.
Loan-based applications now have stricter limits as well, prohibiting annual percentage rates exceeding 36 percent and requiring minimum repayment terms of 60 days. Furthermore, crypto exchanges have been officially categorized as highly regulated, meaning developers must adhere to stricter compliance standards. Apple has also removed previous language discouraging the use of empty ad banners or test advertisements, signaling a decrease in concern over this issue. Additional clarifications state that apps delivering software not embedded in the binary cannot utilize native APIs without approval and must comply with the previously mentioned age-based restrictions. Collectively, these modifications indicate Apple’s heightened emphasis on privacy, transparency, original design, and regulatory compliance, establishing a more stringent standard for developers in the advancing AI landscape.
