Shoppers Stop, a leading destination for fashion, beauty, and gifting in India, held an exclusive star-studded event featuring actor and youth icon Ibrahim Ali Khan at its Inorbit Mall location in Hyderabad. This event marked the launch of the newest collection from the prominent men’s apparel brand WROGN, alongside the announcement of Ibrahim as the brand’s latest ambassador, joining cricket legend Virat Kohli. The occasion was a resounding success, attracting eager fans and shoppers who were excited to see Ibrahim and the trendy new collection. Clad in WROGN from head to toe, Ibrahim exemplified the brand’s bold, edgy, and youthful essence, creating an unforgettable afternoon filled with fashion, music, and celebrity allure.
Kavindra Mishra, Managing Director and CEO of Shoppers Stop Limited, remarked, “At Shoppers Stop, we continually strive to provide our customers with the finest and most premium fashion experiences. The launch of WROGN’s latest collection, with Ibrahim Ali Khan in Hyderabad, is a celebration of youth, style, and individuality. WROGN adds a unique edge to our portfolio, blending bold, trendsetting designs that empower individuals to express their personal style. This event demonstrates Shoppers Stop’s dedication to offering fresh and curated fashion options to our customers.” Anjana Reddy, co-founder of WROGN, stated, “For me, Shoppers Stop has always been the beginning of WROGN’s journey, and we have been closely linked ever since.
Launching our new collection with Ibrahim here feels incredibly special, at a place that has played a significant role in our story. Mr. Kavindra Mishra has been a vital guiding force, ensuring that the WROGN brand experience and products are delivered in the best possible manner.” Ibrahim Ali Khan shared, “Becoming part of WROGN feels like a natural fit as it embodies being real, raw, and unapologetic. That’s how I view style and how I live my life. I have been wearing WROGN for some time, and it always resonates with me. Shoppers Stop has also been a part of my life since childhood; it’s where I grew up shopping.
Hence, this journey and partnership feel incredibly exciting and personal to me.” The WROGN AW’25 Collection offers stylish options from morning to midnight without compromising comfort. For that Friday night vibe, consider premium shirts, sleek flat-knit polos, a variety of denim washes, and tailored trousers suitable for both business and fun. As night falls, WROGN elevates the style with luxurious fabrics, gold-finish sheens, and striking textures, ensuring you not only attract attention but command it. The event transformed into a genuine celebration of fashion, featuring music, photo opportunities, and ample style inspiration for shoppers. The new WROGN collection is now available at Shoppers Stop stores and online.
