New Delhi: In the July-September quarter of 2025, India’s smartphone market demonstrated continued recovery, with a year-on-year (YoY) growth of five percent in volume and 18 percent in value, marking the highest quarterly value on record, according to a new report released on Monday. This growth was driven by strong festive demand, appealing discounts, and an increased interest in premium smartphones, as stated by Counterpoint Research. Analysts noted a shift in the market’s focus from volume growth to value growth, as a growing number of consumers are moving towards higher-end smartphones. Apple dominated the premium segment with a 28 percent value share, propelled by robust demand for its iPhone 16 and 15 series.
The newly introduced iPhone 17 series also received a positive response, with initial demand surpassing that of earlier models. Samsung ranked second with a 23 percent value share, bolstered by its Galaxy S and A series and unprecedented sales of its foldable phones.