Apple is poised to take the spotlight today, September 9, with its eagerly awaited ‘Awe Dropping’ event, where the iPhone 17 series will be unveiled. While the new devices attract attention, many buyers in India are more excited about the significant price reductions on older iPhone models that typically follow a new launch. Apple traditionally adjusts its pricing structure every September after releasing a new lineup, making it an ideal time for bargain hunters. This year, substantial price drops are anticipated for the iPhone 16 and iPhone 15. The iPhone 16, which debuted at a starting price of ₹79,900, is expected to see a reduction of around ₹10,000, potentially lowering its cost to roughly ₹69,000.
This presents an attractive entry point for those seeking a nearly-new flagship device without the iPhone 17 price tag. This trend aligns with Apple’s yearly practice; for instance, the iPhone 15 experienced a similar ₹10,000 price cut after the iPhone 16’s launch last September. As for the iPhone 15, it is likely to become an even more appealing option following today’s announcements. Initially launched at ₹79,900 in 2023, its price was officially reduced to ₹69,900 last year. However, online retailers are offering even steeper discounts. On Amazon, the base model is currently priced at ₹59,900, with bank promotions bringing the effective price closer to ₹50,000.
Flipkart lists it at ₹64,900, with additional savings available for HDFC, SBI, and Axis Bank customers. With an exchange bonus of around ₹20,000, shoppers might find themselves purchasing an iPhone 15 for under ₹40,000, a remarkable deal for a flagship device. In addition to the iPhone 15 and 16, older models like the iPhone 14 and iPhone 13 are also expected to see substantial markdowns. As these devices are already categorized as ‘legacy’ models, they may transition into mid-range price segments, particularly as e-commerce platforms gear up for Diwali mega-sales. Although Amazon and Flipkart have yet to confirm specific discounts, historical trends suggest enticing offers that could make premium iPhones more accessible to a wider audience.
Reports indicate that Apple plans to discontinue the iPhone 16 Pro Max, iPhone 16 Pro, iPhone 15, and iPhone 15 Plus following the iPhone 17 launch. However, the iPhone 16 and 16 Plus are expected to remain available at reduced prices. This strategic adjustment allows Apple to refresh its lineup while maintaining a clear price hierarchy. As millions await the iPhone 17’s announcement, buyers in India may discover that the best value lies not in the newest model, but in the range of discounts on older iPhones. With festive sales approaching, now could be the ideal time to purchase an iPhone at an unprecedented low price.