This Diwali, OnePlus aims to enhance celebrations with a new initiative called “Light a Light, Plant a Plant.” Staying true to its community spirit, OnePlus seeks to create memorable experiences that extend beyond traditional marketing, positively affecting the lives of its future India community through this heartfelt campaign. The initiative, developed in partnership with the renowned Bollywood actor Jackie Shroff and JK Foundation, pledges to plant 100,000 trees across India to illuminate the future. This effort builds on the brand’s previous initiative to plant 20,000 trees in 2019. The collaboration with Jackie Shroff reflects the brand’s ongoing relationship with the actor, who has long supported greener urban environments.
The campaign’s main film conveys a simple yet powerful message: this Diwali, while illuminating our homes, let’s also plant a tree. The advertisement invites users and the broader Indian community to celebrate the festival in their unique ways while adding a sapling to their festive joy. Furthermore, the film emphasizes the brand’s belief that advanced technology should contribute to a healthier planet, drawing a subtle connection between the efficient, clean experience of the popular OxygenOS and its dedication to cleaner air and greener neighborhoods. The “Light a Light, Plant a Plant” campaign embodies the OnePlus community spirit by transforming festive lights into lush greenery for years ahead.
Created by the OnePlus marketing team and directed by OML (Only Much Louder), this festive marketing initiative is designed to spread warmth and joy among audiences. Ishita Grover, Director of Marketing at OnePlus India, commented, “Our ‘Light a Light, Plant a Plant’ campaign signifies a heartfelt celebration of joy and a brighter, hopeful future this Diwali. This year, we are emphasizing the significant impact of collective responsibility towards a sustainable future.
By fostering a spirit of giving and togetherness, we aim to inspire a movement and dialogue where celebration and hope for a greener future can coexist.” Through partnerships with JK Foundation and local organizations, the planting will focus on native species and ongoing maintenance to ensure survival, with regular updates on impact for the OnePlus community. The ad film is available on YouTube, Instagram, Twitter, and Facebook.