Samsung is preparing for a significant entry into augmented reality with the upcoming release of its Galaxy XR headset. The company has confirmed that this device, previously referred to as Project Moohan, will be unveiled at the World-Wide Open event on October 21, 2025, at 10 PM ET (7:30 AM IST). This global launch will be streamed live on Samsung’s official website and YouTube channel, marking an important milestone for the company and the augmented reality sector. The Galaxy XR is notable for being the first commercial product built on Google’s Android XR platform, which represents a crucial advancement in immersive computing. Co-developed by Samsung, Qualcomm, and Google, the platform aims to integrate AR and VR experiences on Android devices.
With this release, Samsung seeks to transform how users engage with both digital and physical environments through mixed reality. Interest in the Galaxy XR has surged following recent leaks that disclosed key information about the headset, such as its official name and its connection to the Android XR ecosystem. After these revelations, Samsung promptly confirmed its plans for the October event, suggesting an expedited announcement schedule. The company stated, “this opportunity will serve as the official unveiling of its Android XR headset, internally known as Project Moohan,” emphasizing its commitment to making a significant impact in the immersive technology market.
The World-Wide Open event is anticipated to highlight more than just the design of the Galaxy XR; it is likely to provide details on its features, software integration, pricing, and worldwide release timeline. Although specific specifications are not yet public, the device is expected to incorporate advanced display technology, robust Qualcomm XR processors, and user-friendly spatial interaction features, enhancing the immersive experience in augmented reality. Samsung’s initiative comes at a critical juncture for the extended reality (XR) market. With competitors like Apple’s Vision Pro and Meta’s Quest 3 already establishing dominance in high-end and mainstream areas, Samsung’s Android-based option could deliver a more open and user-friendly ecosystem.
Analysts suggest that the Galaxy XR may help formalize AR development on Android and promote new applications in fields such as productivity, entertainment, and education. The event will also clarify how Samsung plans to implement the Android XR framework throughout its device lineup, potentially broadening compatibility with Galaxy smartphones, tablets, and wearables. This strategy may position Samsung as a frontrunner in the expanding AR hardware market, enhancing its competitiveness against both Android and Apple rivals. While details on pricing and availability remain uncertain, reports indicate that the headset may launch before the end of 2025. Given the growing anticipation and Samsung’s legacy of innovation, expectations are elevated for a device that could connect current mobile experiences with future immersive computing.
As the date of October 21 approaches, the tech industry is ready to witness Samsung’s ambitious venture into augmented reality, which could significantly shape the future of Android XR experiences.