Spykar Lifestyle, a beloved Indian denim brand, has launched its latest campaign titled ‘Daur Apna Hai.’ This initiative embodies the belief that this is India’s moment, celebrating the nation’s youthful and vibrant spirit. ‘Daur Apna Hai’ emphasizes confidence, self-expression, and pride, mirroring Spykar’s own journey as a leading denim brand committed to authenticity and the ideal fit for Indian bodies. The campaign kicks off with an energetic music video featuring a rap anthem created in collaboration with Wicked Sunny, Dharmik, and the Vixens Crew. This track highlights the determination, talent, and aspirations of the contemporary youth, resonating with Spykar’s message that it is time for India to shine globally.
The unique anthem offers an infectious rhythm and melody that connects deeply with young audiences. Regarding the campaign, Sanjay Vakharia, Co-founder and CEO of Spykar Lifestyle Pvt. Ltd., remarked, ‘Spykar has always represented the spirited, ambitious Indian youth. Daur Apna Hai reflects this ethos. The rap anthem marks the beginning of a broader campaign that will accompany India’s youth as they redefine success. We aim to empower them with style and confidence that embodies Indian pride. More initiatives, collaborations, and stories celebrating Indian creativity will be revealed soon.’ Spykar has transitioned from a pioneer in Indian denim to a lifestyle brand with a significant presence in apparel and accessories.
It has earned a reputation for delivering the perfect fit for Indian bodies, high-quality fabrics, and designs that meet international standards while honoring Indian heritage. With an extensive network of stores, e-commerce platforms, and a loyal customer base, Spykar is a prominent name in Indian fashion today. Through ‘Daur Apna Hai,’ Spykar reaffirms its commitment to being India’s premier denim brand, promoting youth, originality, and individuality. The campaign aims to not only showcase style but also stimulate discussions around confidence, self-expression, and the celebration of Indian talent.