The billionaire did not provide detailed information, but he informed investors that the tech giant is “making good progress” on its more personalized version of the voice assistant, expected to launch next year. “We’re making good progress on many features, including the more personalized Siri that you can expect to see next year,” Cook stated in a transcript. During Apple’s earnings call, Cook’s comments were not significantly different from his previous remarks during the last quarterly update with investors. However, this time, he was more specific in mentioning “next year” as a timeline.
This added clarity indicates that Apple is on track with its plans, although it is important to note that the company has previously struggled to meet Siri development timelines. In addition to discussing Siri, Cook highlighted the various AI enhancements that Apple has already released in recent months as part of its broader “Apple Intelligence” platform. The Apple CEO specifically pointed out features that merge practicality with privacy, designed to assist users in their daily activities—such as Live Translation, which enables real-time communication with others in different languages, and Visual Intelligence, a feature that enhances users’ understanding of their surroundings. This unique tool offers personalized coaching and feedback based on each user’s workout history.
With Workout Buddy, Apple Watch users can anticipate receiving pertinent tips and suggestions regarding their exercise routines, among other fitness-related insights. “With AI assistant, we’ve introduced dozens of new features that are powerful, intuitive, private, and deeply integrated into the things people do every day,” Cook remarked. “Developers are also utilizing our on-device foundation models to create entirely new experiences for users around the world.”
