Uber is piloting a new program in the United States that allows drivers to earn extra income without driving. Named “Digital Tasks,” this initiative enables selected Uber drivers to engage in straightforward activities that assist in training Artificial Intelligence (AI) models. Announced by CEO Dara Khosrowshahi, the program aims to broaden earning possibilities for drivers. Khosrowshahi stated, “Drivers have asked for more ways to earn, even when they’re not on the road.” The tasks will include recording brief videos of themselves speaking various languages, uploading documents in different languages, and submitting categorized images. Each task is designed to take only a few minutes, providing a flexible means to earn additional income between rides.
Although the company has not disclosed the earnings per task, payouts will vary based on the task’s nature. These activities will support companies that seek human input to train their AI systems, though Uber has not revealed any partner companies. Initially, the Digital Tasks pilot will be available to a select number of drivers and couriers in the US, accessible through the Work Hub section of the Uber app. No prior experience or technical skills will be needed to participate. While the official launch date is yet to be confirmed, Uber anticipates starting the rollout “later this year.” The outcome of this pilot program will influence whether Uber will expand it further in the US or potentially worldwide.
According to Uber’s Chief Product Officer Sachin Kansal, there is a possibility of eventually extending this opportunity to non-drivers, transforming it into a platform for anyone seeking to earn money through AI-related microtasks. This represents a significant shift for Uber, which has primarily concentrated on ride-hailing and food delivery through Uber Rides and Uber Eats. The company’s interest in AI opportunities comes at a time when automation and self-driving technologies are expected to significantly impact the transportation sector. Earlier this year, Khosrowshahi remarked on this transition, predicting that autonomous vehicles will outperform human drivers in the future.
By providing drivers with access to digital earning avenues, Uber is proactively addressing the balance between its human workforce and the rising influence of AI. The success of this initiative could shape how the company and its drivers navigate the future of work amidst increasing automation.