Urban Company’s IPO commenced on 10 September 2025 and is set to conclude on 12 September. The shares are priced between ₹98 and ₹103, with the company seeking to raise ₹1,900 crore. By the third day, the IPO was heavily subscribed at 13.30 times. Retail investors contributed 22.18 times, while Non-Institutional Investors (NIIs) subscribed 30.76 times. In the grey market, shares are currently trading at a ₹40 premium, suggesting a potential 38% listing gain. Some analysts advise subscribing for long-term growth, while others caution against the high valuations and low margins. The IPO allotment is anticipated between 13 and 15 September, with a likely listing date on 17 September 2025.
