Indian weddings have traditionally been characterized by grandeur, steeped in cultural practices. Recently, the trend of Swadeshi weddings has transformed the wedding landscape. Previously, elite Indian families favored destination weddings in locations like Italy, Dubai, or Thailand for their celebrations. Now, couples are opting for the “Wed in India” concept, selecting local venues such as Goa, Udaipur, Kerala, or Jaipur for their nuptials. This shift reflects both cultural pride and economic considerations. Sanjeev Nanda, a hospitality expert, offers valuable insights into this trend and its impact on the hospitality sector. Various reasons underpin the growing preference for hosting luxury weddings domestically.
In addition to a renewed appreciation for Indian heritage, couples are increasingly drawn to forts, heritage sites, and palatial venues that embody unique architectural stories. Government initiatives also play a role in this cultural resurgence, enhancing Indian tourism. During a 2023 event, Prime Minister Narendra Modi urged Indian families to celebrate weddings within the country rather than abroad, marking a significant moment in this movement. Cost-effectiveness is another crucial factor for families choosing picturesque locations in Uttarakhand, Goa, Rajasthan, or Kerala, as it proves to be more practical and affordable than organizing events overseas, especially for larger guest lists and traditional ceremonies.
India boasts excellent infrastructure, with heritage resorts, luxury hotels, and professional wedding planners capable of delivering experiences comparable to any foreign location. Sanjeev Nanda notes, “Today’s couples seek weddings that fuse tradition with luxury. India provides breathtaking venues rich in history alongside modern hospitality that ensures convenience without sacrifice.” The rising interest in domestic destination weddings has created a notable impact on the luxury hospitality industry. Heritage resorts in Rajasthan, high-end hotels in Kerala, and boutique accommodations in Goa are experiencing increased demand. Many establishments have expanded their offerings, including larger banquet spaces, customized wedding packages, and tailored décor services that showcase local culinary traditions and unique experiences.
Nanda remarks, “For hotels, weddings should be seen as more than just events. They present opportunities to craft immersive experiences for guests—through heritage-inspired décor, unique culinary offerings, or wellness practices that enhance the celebrations.” This trend compels hotels to innovate in a competitive market where luxury is defined by creativity, sophistication, and authenticity. Additionally, Swadeshi weddings positively impact local economies, emphasizing community over mere extravagance. Aspects such as music, cuisine, design, and floral arrangements draw on local traditions, creating job opportunities for local artisans and workers. For instance, a wedding at a Udaipur heritage palace can provide employment for numerous individuals, from folk artists to local craftsmen.
Choosing domestic venues also contributes to sustainability, as reduced air travel leads to a smaller carbon footprint, aligning with the values of eco-aware, younger couples. Nanda asserts, “Weddings are not solely celebrations; they are catalysts for community-based tourism and the revival of cultural practices. Each wedding held in India directly supports local economies and helps sustain traditions.” India has emerged as a favored destination for luxury weddings on a global scale, attracting not only Indian celebrities but also international stars. The unique blend of tradition, culture, heritage, and hospitality appeals to individuals worldwide. Emerging Tier-II cities rich in heritage, such as Jodhpur, Varanasi, and Mysore, are now prominent on the wedding landscape alongside established locations.
Nanda believes this trend will significantly transform Indian hospitality. “The future of luxury weddings lies in India’s capacity to merge its cultural richness with exceptional service. Hotels that embrace this vision will not merely host weddings but will create memorable legacies,” he concludes.