The passion for chicken in South India is unparalleled. The National Family Health Survey (NFHS-5) indicates that a significant portion of the population in this region consumes non-vegetarian food, with states like Andhra Pradesh, Telangana, Kerala, and Tamil Nadu reporting over 80% of their residents as non-vegetarians, while Karnataka has about 65%. In response to this strong demand, McDonald’s India (W&S) has tailored a selection of chicken products to cater to the bold and spicy tastes characteristic of the region. To strengthen its connection with local consumers, the brand has collaborated with renowned stars such as Rashmika Mandanna, NTR Jr., and Kiccha Sudeep, enhancing its credibility and appeal.
McDonald’s India aims to capture the southern market through a diverse chicken portfolio that aligns with local preferences while adhering to its Real Food Real Good philosophy, ensuring the fried chicken selections are free from artificial colors, flavors, preservatives, and added MSG. The McSpicy™ Fried Chicken offers an exhilarating twist, featuring the intense heat of Ghost Pepper (Bhut Jolokia) with a crispy coating, ensuring each bite is juicy and infused with South Indian flavors. The McSpicy™ Chicken Wings cater to those craving bold tastes, double marinated in authentic spices and piri-piri batter, then fried to a golden crisp, producing a crunchy exterior and a juicy center—ideal for snacking or sharing.
The Crispy Fried Chicken is for those who appreciate a satisfying crunch, featuring a golden crust and juicy interior, endorsed by Kiccha Sudeep, making it a popular choice for flavor enthusiasts. All these fried chicken offerings are available at McDonald’s locations across South India.