Seagram’s Royal Stag, a leading brand in its category, has announced the addition of four new dynamic personalities as brand ambassadors: Sidharth Malhotra, Badshah, Naga Chaitanya, and Payal Dhare. They join Rohit Sharma, Jasprit Bumrah, and Suryakumar Yadav in promoting the brand’s legacy. Together, these ambassadors represent India’s celebrated passions of Cricket, Cinema, Music, and Gaming, reflecting the bold spirit, fearless choices, and unapologetic ambition that characterize Royal Stag’s philosophy of ‘Live It Large.’ This marks an exciting new chapter for the brand, aligning with voices that embody the drive and determination that Royal Stag has consistently championed—a spirit of dreaming big and celebrating every milestone.
Actor Sidharth Malhotra shared his enthusiasm for the partnership, stating: “Royal Stag is all about what I believe in—the courage to explore new avenues and the drive to Live It Large. It’s more than just a brand; it represents an attitude that celebrates passion, ambition, and personal growth. I’m thrilled to be part of a journey that encourages people to dream bigger and live bolder.” Rapper Badshah added: “Living large means embracing your identity unapologetically. It doesn’t matter where you begin; what counts is the confidence and effort you put forth. Royal Stag embodies that belief, which is why I resonate with it.
Together, we’re here to celebrate individuality and inspire people to pursue their own journeys.” Actor Naga Chaitanya reflected on the collaboration, stating: “Royal Stag is a brand that remains culturally grounded while evolving, which is what makes it so relevant today. I genuinely connect with this philosophy and am eager to be part of a brand that embodies these values and resonates deeply with today’s youth.” Gamer Payal Dhare remarked: “Royal Stag captures the fearless spirit that drives every passionate dreamer. For me, my passion has become my career. I have broken barriers, challenged stereotypes, and redefined success on my own terms. Living large is about seizing every opportunity and celebrating every milestone, big or small.
This is just the beginning of something extraordinary.” Royal Stag has consistently been at the forefront of cultural discussions in India, from cricket and cinema to music and digital media. The brand continually inspires the youth to follow their passions and celebrate their successes in their own unique ways. With the inclusion of Sidharth, Badshah, Naga Chaitanya, and Payal into the Royal Stag family, the brand is not only enhancing its presence across various cultural domains but also strengthening its connection with a generation that embodies everything ‘Large.’ With these influential voices joining its legacy, Seagram’s Royal Stag is poised to create new cultural moments, deepen its bond with Generation Large, and continue inspiring millions to ‘Live It Large.’