Baggy styles are making a comeback, and the Levi’s brand is at the forefront with its new campaign, Easy in Levi’s, which emphasizes comfort and ease. Featuring global brand ambassadors Alia Bhatt and Diljit Dosanjh, this launch celebrates silhouettes that enhance movement and elevate personal expression. The baggy style has evolved from a fleeting trend to a significant shift in denim fashion, reflecting the desire for relaxed yet intentional wear. The campaign showcases modern loose fits, including relaxed jeans and oversized layers that make a statement effortlessly. This season, baggy represents a redefinition of comfort and personal style, allowing individuals to express themselves on their own terms.
Alia Bhatt, known for her authenticity and global style, debuts as a spokesperson for the Levi’s brand, showcasing the Baggy Dad Barrel, which features sculpted ease, a curved outseam, and a relaxed attitude. The XL Straight is also highlighted, presenting a clean, 90s-inspired look that combines nostalgia with a contemporary feel. These styles complement the brand’s popular ’94 Baggy and High Loose, which embrace the relaxed trend with flattering designs. Diljit Dosanjh, with his distinct flair, continues to promote individuality and freedom through denim, wearing the 578 Baggy, designed for a laid-back fit with relaxed proportions, and the Extra Baggy, which offers an exaggerated silhouette that merges ease with self-expression.
Rooted in streetwear and appealing to a new generation, the Extra Baggy redefines comfort and confidence, giving wearers the freedom to move while making a bold fashion statement. With its oversized designs and effortless drape, it reflects a cultural shift towards creativity and personal freedom in fashion. Alia Bhatt and Diljit Dosanjh embody this cultural transformation with Easy in Levi’s, which emphasizes styles that prioritize individuality and comfort. The resurgence of baggy jeans marks a move towards self-expression that values ease over restriction and confidence over conformity. Modern denim enthusiasts are not seeking to blend in but to stand out, dress freely, and express their true selves.
Baggy fits capture this spirit: relaxed, confident, and unapologetically bold, leading a cultural reset in denim fashion. The Levi’s brand’s Fall/Winter 2025 collection is available now at levi.in and stores across India.