Elon Musk has announced that X, previously known as Twitter, will transition to being entirely powered by artificial intelligence by November 2025. This shift will allow users to have greater control over their content feed. The information was shared on Saturday following Musk’s retweet of a post by Nikita Bier, X’s Product Head, detailing the platform’s goal to create a more tailored user experience. Musk stated that the algorithm will be completely AI-driven by November, with ongoing improvements leading up to that date. The plan includes regular updates to the algorithm every two weeks, allowing users to dynamically adjust their feed by simply asking Grok, the in-house AI assistant.
This change represents a significant evolution for X, moving away from the traditional algorithmic approach that often emphasizes politically charged or viral material. Instead, X aims to foster niche communities where users can engage with content that genuinely interests them. Bier highlighted the importance of this transition, emphasizing that users should move away from mainstream algorithms and engage with their specific interests. The introduction of Grok’s dynamic personalization features will enable users to customize their feeds through straightforward voice or text commands, enhancing user engagement and ownership of their experience. Musk has previously suggested that X would become an AI-first social media platform.
The new model will provide users with control and flexibility, addressing common criticisms of algorithm-driven platforms regarding transparency and exposure to irrelevant content. By open-sourcing the AI algorithm every two weeks, Musk also ensures a level of accountability and innovation that is uncommon among social media companies, allowing developers and researchers to assess and enhance the algorithm in real-time. In addition to the feed announcement, Musk unveiled a significant upgrade for Grok, which now includes a ‘Read Aloud’ feature that enables it to respond in a natural-sounding voice. This feature, first mentioned by an X user, aims to enhance user interaction by allowing them to listen to responses rather than read them.
This upgrade indicates Musk’s intention to make Grok more interactive and accessible, positioning X to compete with other AI voice assistants while boosting user engagement. With the upcoming AI-driven feed and new features for Grok, X is making a substantial investment in artificial intelligence to redefine how users consume and interact with online content. By the end of 2025, Musk envisions a platform where algorithms are tailored to individual preferences, potentially setting a new standard for personalization in social media.