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India’s GST 2.0 Overhaul Aims to Lower Shopping Costs

Tina TinaChouhanbyTina TinaChouhan
September 22, 2025
India's GST 2.0 Overhaul Aims to Lower Shopping Costs

On September 22, 2025, India’s taxation system was significantly altered with the introduction of GST 2.0, which fundamentally restructured the taxation of goods and services nationwide. This extensive reform replaces the prior four-tier system with a more straightforward design intended to lessen complexity and benefit consumers. The new system focuses on two main tax brackets: a reduced 5% rate for essential goods and daily necessities, and an 18% rate for regular goods and services. Furthermore, a high 40% tax is now imposed on luxury items and products considered harmful to society, such as tobacco, high-end vehicles, and gambling services.

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Prime Minister Narendra Modi described this reform as the start of a “Bachat Utsav,” or savings festival, expecting households to see lower costs on everyday expenses. These changes were initiated during the 56th GST Council meeting led by Union Finance Minister Nirmala Sitharaman, aiming to alleviate compliance challenges and disputes while enhancing product affordability. The restructuring offers considerable relief for essential categories. Food items like milk-based products, packaged snacks, and basic dairy now fall under the 5% tax bracket. Healthcare becomes more affordable with life-saving medicines and medical equipment being tax-free or subjected to minimal taxes. Educational materials, including books, also benefit from lower taxation.

Consumer durables see significant tax reductions, with items like washing machines, televisions, and dishwashers decreasing from 28% to an 18% tax rate. Personal care items such as shampoos and toothpaste are now taxed at 5%. The automotive sector experiences varied impacts, with smaller vehicles and motorcycles under 350cc enjoying reduced rates, while luxury vehicles are hit with the new 40% tax. The construction and agriculture sectors benefit from lower taxes on fertilizers, seeds, and building materials. The hospitality industry sees reduced taxes on budget accommodations, and economy air travel becomes cheaper under the 5% rate structure. However, certain categories face increased taxes. The coal mining industry is seeing higher costs as coal tax rises from 5% to 18%.

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Luxury motorcycles and premium cars, along with sectors like entertainment, now face the 40% tax burden. Major companies have started announcing price changes, with automobile manufacturers including Toyota, Mahindra, Maruti, Tata, and Hyundai offering significant discounts. Consumer goods companies like Hindustan Unilever, Procter & Gamble, and Emami have pledged to pass on tax benefits to consumers. Despite corporate assurances, consumer skepticism persists due to past experiences. A survey by LocalCircles, involving nearly 19,000 respondents, indicated that only 18% of consumers believed they benefited from previous GST reductions. Many reported that manufacturers and retailers kept the advantages instead of lowering prices for end consumers.

The survey revealed troubling trends, with 26% of respondents noting no reduction in maximum retail prices despite lower taxes, while 15% blamed retailers for maintaining high prices. A significant 32% were unsure about receiving any real benefits from earlier tax reforms. This historical context raises concerns regarding the true impact of GST 2.0 on household expenses. Experts stress the importance of effective monitoring systems to ensure that businesses actually transfer the reduced tax burdens to consumers instead of retaining the savings as increased profits. The government hopes that GST 2.0 will broaden India’s tax base while simplifying compliance for businesses. Officials anticipate that the reform will enhance disposable income and encourage consumer spending across various sectors.

The success of this initiative ultimately hinges on whether companies will fulfill their commitments to pass tax savings to the public. This implementation marks one of India’s most significant tax reforms since the original GST rollout, potentially transforming consumer behavior and market dynamics throughout the economy. While the framework promises considerable benefits for households, the real challenge lies in ensuring that these benefits reach consumers instead of remaining within corporate profits.

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