As Dhanteras approaches, marking the auspicious beginning of the five-day Diwali festival in India, Instamart, the country’s leading quick commerce platform, will provide 1 kg silver bricks alongside a diverse range of gold and silver coins in major metropolitan areas. The platform has partnered with reputable brands such as Kalyan Jewellers, Malabar Gold & Diamonds, Muthoot Exim, MMTC-PAMP, Mia by Tanishq, Voylla, and newcomers like Gullak to offer certified gold and silver coins. Additionally, the platform will supply silver jewelry and utensils for the celebration. Customers can purchase gold in weights from 0.1 g to 10 g, catering to various budgets. For the first time in quick commerce, a 1 kg silver brick can be delivered directly to consumers’ homes.
To enhance the festive spirit, Instamart is introducing an exclusive early bird promotion: the first 10,000 customers who buy gold coins of 1 gm or more on Dhanteras will receive a Rs 100 discount. This offer will commence at 7:00 AM on October 18. As more users turn to purchasing precious metals for both celebratory and investment reasons, trust remains paramount for each transaction. All gold coins feature 999 hallmarking and have no making charges, while silver coins are purity certified. With easy ordering and doorstep delivery, high-value festive purchases are just a tap away. Over recent years, there has been a consistent increase in demand for gold and silver on Instamart, particularly during festivals like Akshaya Tritiya and Dhanteras.
Last year, Bengaluru, Hyderabad, Mumbai, Delhi NCR, and Ahmedabad saw the highest quantities of precious-metal orders through the platform. The 1 gm gold coin is the most favored denomination. Last Diwali, a customer in Kochi placed a gold order amounting to ₹8.3 lakhs, illustrating consumers’ readiness to utilize quick commerce for more than just daily essentials. For those wishing to celebrate Dhanteras by acquiring new kitchen utensils, Instamart has broadened its offerings to include various cookware, pressure cookers, kadais, tawas, and thalis. With an efficient ordering process and home delivery, Instamart is making purchases of precious metals quick, convenient, and suitable for the festival.
With expanded 24/7 delivery in cities like Delhi, Noida, and Gurugram, Instamart guarantees a swift, easy, and memorable festive shopping experience for all users. Responding to evolving consumer purchasing habits for high-value items, Instamart will continue to provide smartphones, luxury watches, and more in addition to gold and silver coins.