The corporate gifting landscape has silently transformed with the rise of technology. New gifting, loyalty, and prepaid solutions have emerged, utilizing innovative concepts, environmental consciousness, and digital flexibility to provide a personalized and convenient gifting experience for both individuals and corporations. This digital approach allows service providers to reach every corner of the country swiftly. The gifting sector is rapidly expanding, with a report from IMARC Group indicating that India’s gifting industry was valued at nearly USD 800 million in 2024. The overall gifting market, encompassing both personal and corporate gifts, is close to USD 90 billion, contributing significantly to the nation’s growth while facilitating a transformation in gifting practices.
By personalizing gifts, large corporations can effectively track redemptions, manage budgets, and align gifting strategies with ESG goals. Traditional gifting practices, revived during festive seasons, often lack customization and raise sustainability concerns, presenting challenges as countries strive to minimize their carbon footprints. Issues such as plastic packaging, transportation emissions, and product wastage are prevalent. This has led to the rise of eco-friendly and tech-enabled gifting solutions. Today’s corporate meetings increasingly discuss innovative gifting strategies that resonate with contemporary lifestyles and promote sustainability. Digital gift cards and e-vouchers are redeemable at numerous stores and brands, granting recipients the freedom to choose according to their needs. These solutions offer practical ways to celebrate while prioritizing convenience, inclusivity, transparency, and eco-consciousness.
Moreover, employees receive their rewards directly through these e-cards, allowing them to redeem based on their preferences. As the 2025 festive season approaches, it is expected that gifts will increasingly be delivered digitally rather than in traditional packaging. While the nature of gifting evolves, the emotions and sentiments associated with it remain unchanged. It is essential to promote and normalize tech-enabled lifestyles that are mindful of the environment. Gifting redeemable digital cards and coupons empowers recipients to enhance their lives, suggesting that this trend is not temporary but rather enduring and thriving.