Customers in Hyderabad are driving robust demand across various categories, with kitchen appliances increasing by 130% year-on-year, premium TVs by 25% year-on-year, and silver coins rising by 15 times year-on-year. Shoppers can now take advantage of a 10% instant discount on credit card and credit card EMI purchases using Axis Bank, RBL, IDFC, and Bank of Baroda cards, as well as IDFC debit cards. The Amazon Great Indian Festival 2025, which commenced on September 22, has experienced enthusiastic engagement from customers and sellers throughout Telangana, yielding significant growth in smartphones, electronics, fashion and beauty, home and kitchen, everyday necessities, groceries, and large appliances.
Customers can now access highly anticipated ‘Diwali Special’ deals across all categories, offering up to 40% off on smartphones, up to 80% off on electronics, fashion, beauty, home, kitchen, and outdoors, up to 70% off on everyday necessities, up to 65% off on TVs and home appliances, and up to 50% off on Amazon Fresh, Echo devices with Alexa, Fire TV, and Kindle, among other items. Consumers in Telangana are increasingly opting for premium products and healthier lifestyle choices. Saurabh Srivastava, Vice President of Amazon India, remarked, “Customers across Telangana are celebrating the Amazon Great Indian Festival 2025 in unprecedented ways.
From premium TVs and valuable jewelry to everyday essentials and Amazon Bazaar products, the state has demonstrated remarkable growth in online shopping. With the aid of GST savings, bank offers, and Amazon Pay deals, we are making festive shopping more economical and rewarding for customers across Telangana. As we approach Dhanteras and Diwali, we will keep offering our customers the broadest selection, unparalleled value, and enhanced convenience at the fastest pace, making this festive season even more joyful for them.” The first ten days of the Amazon Great Indian Festival 2025 saw record engagement from small and medium businesses (SMBs) across India, with a notably high number of SMBs participating from Telangana.
More than two-thirds of these SMBs are located in Tier 2 and 3 cities and beyond. With over a 50% increase in SMBs achieving sales exceeding INR 1 crore compared to the previous year, seller success has flourished at the Amazon Great Indian Festival 2025. These achievements underscore the increasingly vital role of digital marketplaces in empowering local entrepreneurs and fostering inclusive economic growth across India. Key festive trends in Telangana indicate that premium options are leading the festive shopping surge: Smartphones priced above INR 20,000 experienced strong double-digit growth in the festival’s early days. In Hyderabad, premium soundbars gained popularity while premium TVs over 55 inches rose by 25% year-on-year, predominantly driven by brands like Hisense, TCL, and Samsung.
Premium appliances such as washer-dryers grew by over 100% year-on-year, and side-by-side refrigerators saw a more than 50% increase year-on-year, while silver coins and precious jewelry surged by 15 times year-on-year and doubled year-on-year, respectively. In terms of household essentials and groceries, Amazon Fresh rose nearly 40% year-on-year in the region, reflecting customers’ preference for convenient grocery shopping. Hyderabad customers purchased 3.7 times more avocados, with perishables increasing by 1.7 times and milk purchases up by 4.4 times compared to last year. The beauty category also experienced growth, increasing by 1.5 times in Hyderabad, with hair care styling growing by 1.6 times and the makeup category rising by 2 times.
Men’s watches escalated by 12 times, while women’s fashion saw an 8 times rise in demand for items such as Kurtis and sarees. Additionally, men’s ethnic wear experienced a 2 times year-on-year increase in demand. Home upgrades are also a focus area, with kitchen appliances rising significantly—over 130% year-on-year in Hyderabad, led by vacuum cleaners, along with over a 20% year-on-year uptick in kitchen storage and cookware. There was also notable demand for products like LED bulbs, chandeliers, recliners, and security items. Gardening essentials have also become more popular, with lawn and garden products increasing by nearly 75% year-on-year in Hyderabad, as gardening products and landscaping tools emerged as top choices.
As of Day 10, one in four customers is utilizing Amazon Pay instruments for shopping during the sale. UPI remains a favored option, with one in four orders placed through it, reflecting an 11% growth in UPI users compared to last year. Moreover, one in ten orders was made using the Amazon Pay ICICI Bank Credit Card.