Apple is preparing for its annual fall event on September 9, 2025, at the Steve Jobs Theater in Cupertino. The event is being described as an “Awe Dropping” showcase, primarily focused on the iPhone 17 series, but also featuring a variety of exciting product updates across its ecosystem, including wearables, audio devices, and smart home technology. The Apple Watch lineup will see its usual refresh, with the Apple Watch Ultra 3 anticipated to offer a larger and brighter display, the new S11 chip, faster charging, and satellite connectivity for messaging in areas lacking Wi-Fi or cellular service. Bloomberg’s Mark Gurman indicates that a new wide-angle OLED panel may be included to enhance visibility at various angles.
The Apple Watch Series 11 is expected to receive minor updates, such as the S11 processor and health-tracking enhancements, alongside hints of a “Sleep Score” feature uncovered in the iOS 26 beta. The Apple Watch SE 3 is due for an update, with rumors suggesting larger displays and the S11 chip, although a colorful plastic design may not be in the works. In audio and tracking, the AirPods Pro 3 are rumored to feature upgraded noise cancellation, heart rate monitoring, and a new design. Analyst Ming-Chi Kuo predicts the launch of AirTag 2, which could have triple the range, a tamper-proof speaker, and proactive low-battery notifications.
In home entertainment, a new Apple TV 4K (4th Gen) is expected, powered by the A17 Pro chip and supporting Wi-Fi 6E or Wi-Fi 7. The HomePod mini 2 is also on the horizon, promising enhanced sound quality, Apple-designed connectivity chips, and advanced Wi-Fi capabilities, potentially creating an integrated “Apple Home” experience with the Apple TV. The iPad Pro is projected to receive the M5 chip and dual front cameras optimized for both portrait and landscape use, with a launch likely in October. The Vision Pro 2, Apple’s mixed-reality headset, is also anticipated to be refreshed, possibly featuring the M5 chip, though some reports suggest it may come with the M4 chip, hinting at a possible September reveal.
Lastly, Apple is reportedly working on Studio Display 2 with mini-LED backlighting, expected to launch in late 2025 or early 2026, keeping its professional display lineup up-to-date. As the event approaches, Apple fans can look forward to not only the iPhone 17 introduction but also significant expansions in wearables, audio products, smart home technology, and augmented reality innovations.