Apple is preparing for one of its most awaited events of the year. On September 9, 2025, the tech giant will hold its ‘Awe Dropping’ keynote at the renowned Steve Jobs Theatre in Cupertino’s Apple Park. The main focus will be on the iPhone 17 lineup, alongside updates to the Apple Watch, AirPods, and the company’s growing artificial intelligence (AI) ecosystem. This year’s lineup is anticipated to be the most extensive yet, featuring five distinct iPhone 17 models. The iPhone 17 (Standard) is expected to have a slimmer aluminum body equipped with the next-generation A19 Bionic chip.
The iPhone 17 Plus is likely to provide a larger display while keeping most specifications similar to the base model, appealing to fans of larger screens. The iPhone 17 Pro is expected to arrive with a titanium frame, powered by the A19 Pro processor, and may include a triple-lens camera system with LiDAR and storage capacity up to 2TB, positioning it as one of the most robust smartphones available. The iPhone 17 Pro Max, the flagship model, is rumored to feature the largest display, a periscope telephoto lens, and the longest battery life in iPhone history.
Additionally, the iPhone 17 Air is a new model designed for style and portability, expected to be just 5.5 mm thick, though it may compromise on battery and camera performance for its ultra-thin profile. Apple is also anticipated to introduce subtle design changes, with titanium finishes likely reserved for the Pro and Pro Max models, while the Air emphasizes a fashionable, lightweight design. The company will continue utilizing its Super Retina XDR displays, with ProMotion’s 120Hz refresh rate exclusively for the premium Pro variants. In terms of AI, Apple is rumored to enhance integration across apps and devices, paving the way for more intelligent and adaptable user experiences.
Regarding pricing, while Apple has not officially announced figures, leaks and analyst predictions suggest a broad range of prices across various regions: In India, the iPhone 17 may start around ₹79,900, with the Pro Max reaching ₹1,64,900. In the United States, the iPhone 17 Air is expected to begin at $899, with the Pro Max potentially costing up to $2,300. In the United Kingdom, the iPhone 17 Air is projected at £849, while European prices may start at €1,019. In Australia, it is expected to launch from AU$1,599, and in Japan, around ¥129,800. These estimates remain speculative until Apple’s official announcement on keynote day.
Beyond the iPhone, Apple is likely to refresh its wearables and accessories lineup, with a stronger emphasis on integrating AI-driven features. For Apple enthusiasts and industry observers, September 9 is poised to be a significant milestone in the company’s innovation timeline.