Apple’s recently released iPhone 17 series has received acclaim for its performance and aesthetics, but it has also ignited debate regarding its durability. Both the iPhone 17 Pro and iPhone 17 Pro Max, which showcase a stylish all-metal unibody design, have faced criticism for their susceptibility to scratches and marks, a situation referred to as “scratchgate.” Initial reports indicated that demo units in Apple Stores were exhibiting noticeable wear near the MagSafe charging area, causing users to express concerns online about the long-term durability of these premium devices. In response, Apple initially defended its design by stating that the marks observed were not actual scratches but rather material deposits left by older MagSafe chargers.
According to a report from Bloomberg, Apple has quietly instituted a solution for this problem concerning its in-store models. Retail staff have reportedly been instructed to utilize a new cleaning method for the iPhone 17 series and the iPhone Air. Instead of the standard cleaning solution, employees are now advised to incorporate a salt substance, which assists in removing the deposits created by MagSafe chargers. Although Apple has not publicly commented on this measure, the guidance seems specifically aimed at preventing deposits related to MagSafe rather than addressing general wear and tear.
The company continues to assert the quality of the iPhone 17 Pro’s aluminum unibody, noting that typical usage may naturally result in minor cosmetic changes over time, as is typical for most devices. Interestingly, customers visiting Apple Stores have also observed additional preventive measures. Several shoppers have reported seeing silicon rings on MagSafe chargers that serve as a buffer between the charger and the iPhone’s back panel, thus minimizing the risk of material transfer or visible marks. However, Apple has not officially verified whether this is part of a broader strategy or merely a limited test in select stores. Despite these initiatives, owners of the iPhone 17 Pro and Pro Max might still experience regular wear from daily use.
For those looking to maintain the premium appearance of their devices, Apple’s newly introduced TechWoven cases offer enhanced protection against scratches, designed as a more durable alternative to the previously criticized FineWoven cases. Apple’s prompt action regarding “scratchgate” demonstrates its responsiveness to consumer feedback, particularly concerning durability. While the salt-cleaning technique and silicon MagSafe rings may help prevent demo units from exhibiting visible flaws, long-term users are still advised to utilize protective cases to preserve the pristine condition of their devices. For the time being, Apple seems to have alleviated concerns regarding its latest flagship phones, but the true test will be how well the iPhone 17 Pro models endure everyday usage in the coming months.
