Bata India infused a vibrant atmosphere of festive joy, style, and enjoyment at Sarath City Capital Mall, Hyderabad, with the launch of its “Brighter Moments” Collection and Campaign. The event was led by digital creator and actor Niharika NM, who connected with fans while showcasing the festive footwear collection. The mall’s atrium buzzed with activity as participants engaged in interactive games, festive contests, and live interactions, creating numerous personal “Brighter Moments.” A key feature of the event was a meet-and-greet at the Bata store, where Niharika interacted with fans, explored the new collection, and shared her favorite selections. Niharika NM expressed, “The Hyderabad crowd was amazing! It was so much fun meeting everyone and celebrating with Bata.
The collection truly embodies the essence of the festive season—filled with joy, energy, and confidence.” The “Brighter Moments” campaign, which also includes Kusha Kapila, promotes individuality and genuine self-expression, which aligns with Bata’s global “Make Your Way” initiative. The festive collection starts at INR 799 and includes a variety of stylish metallic heels, mules, loafers, and derbys, available at all Bata stores and online at www.bata.com.