Bengaluru: Experience Abu Dhabi, the branding initiative of the Department of Culture and Tourism – Abu Dhabi, has announced Deepika Padukone as its latest regional brand ambassador. Deepika joins her husband, Bollywood star Ranveer Singh, who has served as the brand ambassador since 2023, making them the first Bollywood couple to jointly represent the destination. Together, they illustrate how Abu Dhabi connects with travelers in meaningful and authentic ways. With her widespread appeal to audiences in India and beyond, Deepika will share her experiences in Abu Dhabi, presenting the city as a destination rich in diverse offerings for everyone to see, do, and discover. “Abu Dhabi is the ultimate family hotspot.
They have it all: culture, adventure, beaches, entertainment, you name it,” stated the dynamic Ranveer Singh. “I am incredibly proud to have shared this city with the world over the years, and what makes me even happier is that I now get to experience this journey with my wife who joins in as a brand ambassador, Deepika. We are celebrating everything that makes Abu Dhabi so special – from its family-friendly attractions to the warmth of Emirati hospitality; it is a place for creating lifelong memories.” As a brand ambassador, Deepika will lead upcoming campaigns highlighting the emirate’s extensive experiences and seasonal offerings, including the Diwali festival. Through brand films and narratives, Deepika will encourage audiences to explore Abu Dhabi.
Whether choosing a leisurely kayaking day in the mangroves or a packed itinerary of thrilling adventures, Abu Dhabi offers something for everyone. Deepika Padukone expressed, “Travel is always more meaningful when it is with the people you love. Ranveer has explored and celebrated Abu Dhabi with so much passion over the last three years, and now I get to join him on this journey. I cannot wait to travel, explore, and experience everything this beautiful city has to offer – from its vibrant traditions to the warmth of being welcomed like family.
Excited for what is ahead with Abu Dhabi!” Through genuine storytelling from well-known figures, Experience Abu Dhabi invites Indian audiences to discover the emirate through the perspectives of their favorite couple.