New Delhi: The renowned jewellery hub of Karol Bagh has welcomed Devisa Jewellery, a new fine jewellery brand from the House of Durga, a well-respected name in the trade and retail sector. This launch signifies the company’s strategic move into the fine jewellery market, promising a contemporary retail experience characterized by certified purity, transparent pricing, and enduring value. The flagship showroom, which spans 5,000 sq. ft. on Bank Street in Karol Bagh, showcases a vast array of Hallmarked Gold Jewellery, Certified Natural Diamonds, Gold Coins, and Bridal Collections tailored to meet diverse tastes, occasions, and budgets.
Devisa offers a wide selection that harmonizes classic artistry with modern retail, positioning itself as India’s most budget-friendly destination for 22KT Gold Jewellery and Gold Coins under its introductory offer featuring 0% Making Charges. With this launch, Devisa intends to establish a new standard for value, purity, and transparency in fine jewellery retail. To commemorate its opening, Devisa Jewellery has introduced its Inaugural Offer — ‘Karol Bagh ka Sabse Bada Gold Lucky Draw Carnival,’ which includes enticing customer rewards and festive advantages. Shoppers will receive a lucky draw coupon for every ₹10,000 spent, giving them a chance to win grand prizes like a brand-new car, refrigerator, air conditioner, and other premium home appliances.
Additionally, customers can benefit from zero making charges on 22KT gold jewellery and gold coins, ensuring authentic value, certified purity, and transparent pricing. Complementing this offer is a Buy 1 Get 1 Free promotion on certified natural diamond jewellery priced below ₹1.5 lakh, making this one of the most appealing and value-oriented jewellery launches in Delhi this festive season. Mr. Rajesh Verma, Business Development Manager at Devisa Jewellers, remarked, ‘The launch of Devisa Jewellery represents more than just a new showroom — it embodies a vision we have cultivated for years. Our inaugural offer of zero making charges underscores our conviction that jewellery purchasing should be founded on purity, honesty, and true value.
We have curated a space where authenticity meets trust, ensuring that every customer departs with joy and satisfaction. Our goal is to make fine jewellery accessible to every household in Delhi, allowing individuals to experience beauty and assurance with every purchase. We plan to open three additional showrooms in Delhi by 2026. Devisa is our initiative to transform the Karol Bagh shopping experience, making fine jewellery approachable, equitable, and ready for the future.
