Tech mogul Elon Musk has announced that Grok AI, the artificial intelligence system behind X (formerly Twitter), will soon analyze every post on the platform, which amounts to approximately 100 million posts daily. Musk stated that this initiative is intended to improve content recommendations, personalize user feeds, and provide smaller accounts with high-quality content a better opportunity for increased visibility. He shared this information in response to a user on X who voiced concerns about the challenges small creators encounter in expanding their audience. The user remarked, “Growing on X still feels like a rabbit hole for small accounts.” In response, Musk confirmed that Grok will “literally look at and understand all ~100 million X posts per day” shortly.
He also mentioned that the AI would interpret images and videos in addition to text-based posts. Musk explained that the main objective behind Grok’s extensive scanning is to recommend posts based on their inherent quality instead of merely follower counts or engagement metrics. The AI will evaluate all posts to gauge user interests and tailor feeds that reflect what users genuinely want to see. This could significantly change how content gains visibility on X, creating a more level playing field for lesser-known creators who deliver strong, relevant material. However, processing such a vast amount of content daily requires substantial computing power.
Musk recognized the technical difficulties, stating, “This is only possible with advanced AI using a lot of GPUs.” This immense computational requirement highlights Musk’s broader ambition to deeply integrate AI into the X ecosystem to enhance user experience and engagement. When asked about the rollout, Musk indicated that Grok’s AI-driven personalization would begin next month. Initially, Grok will handle around 10 million posts per day and will gradually increase until it reaches the full capacity of 100 million. Once fully operational, Grok will not only categorize and interpret posts but also “match them to users,” as Musk previously explained on the All-In Podcast.
He elaborated, “It [Grok] will actually read them and understand them and categorize them and match them to users. This is not a job humans could ever do.” This development could significantly impact content creators on X. Given that the platform shares ad revenue with eligible users, improved reach through Grok’s AI recommendations may lead to increased earnings for smaller accounts. Essentially, if Grok successfully identifies and promotes quality over mere popularity, it could democratize visibility across the platform. Nonetheless, Musk’s ambitious plan underscores both the potential benefits and the costs associated with large-scale AI integration in social media.
As Grok gears up to analyze every post, it represents a notable advancement in Musk’s ongoing initiative to transform X into an AI-driven communication and content hub.