A recent report reveals that nearly half (49 percent) of senior executives in the financial services sector believe that Gujarat International Finance Tec-City (GIFT City) has significant growth potential as India’s upcoming global financial hub. Compiled by PwC India, the data indicates a rising optimism regarding GIFT City’s influence on the future of the banking, financial services, and insurance (BFSI) industry in the country. The report, titled ‘Moving the needle on Gujarat’s GIFT City,’ shows that 49 percent of executives perceive strong growth opportunities, and 63 percent expressed interest in establishing or relocating operations there. PwC emphasized that these findings highlight GIFT City’s increasing attractiveness as a strategic location for global markets, financial innovation, and talent development.