Herbalife India, a leading health and wellness company, has launched Liftoff, a refreshing effervescent drink designed to help users feel energized and alert. This drink, available in a watermelon flavor and containing no added sugar, targets consumers who are pursuing an active and balanced lifestyle. The introduction of Liftoff aligns with the growing demand among Indian consumers for convenient nutrition options that support their active routines. With this product, Herbalife aims to enhance its presence in India’s nutraceutical beverage market. In a statement regarding the launch, Ajay Khanna, Managing Director of Herbalife India, remarked, “This launch reflects our continued commitment to providing innovative nutrition solutions.
We strive to meet the changing lifestyle needs of consumers, offering products that empower individuals to lead healthier, more active lives. Liftoff is a science-backed formulation that offers a convenient way to feel energized and alert, fitting seamlessly into Herbalife’s range of nutrition-focused products that appeal to today’s Indian consumers.” Liftoff is crafted with caffeine, Alpinia galanga extract, and vitamins, emphasizing Herbalife’s dedication to science-backed nutrition for contemporary, active lifestyles. Each serving delivers 80 mg of caffeine, which helps enhance energy levels, improves alertness and focus, and can temporarily boost metabolism.
It also contains 300 mg of clinically tested Alpinia galanga extract, which has been shown to enhance feelings of alertness and calmness, alongside Vitamin C and B Vitamins that support normal energy metabolism, alleviate fatigue, and protect cells from oxidative stress. Liftoff utilizes the non-caloric sweetener Steviol Glycoside derived from Stevia leaves and natural color from beetroot powder, ensuring it has no artificial colors or preservatives.
