The film’s earnings surpass Lionsgate’s The Long Walk ($1.3M) and Blumhouse’s Speak No Evil ($1.3M) from the same weekend last year. Featuring Marlon Wayans, Julia Fox, and Tyriq Withers, the horror film produced by Jordan Peele is projected to open in the mid-teens. However, reviews are not particularly favorable, with the film currently holding a 30% rating on Rotten Tomatoes and a lukewarm audience score of 59%. With a net production budget of $27 million, the weekend’s performance remains uncertain. Meanwhile, Sony/Crunchyroll’s Demon Slayer: Infinity Castle continues to perform well, expecting to earn between $14M and $21M in its second weekend as it competes with Him for Imax screens.
The film Him earned $2M in Thursday previews, down 26%, contributing to a total of $87.4M in its first week. It has now surpassed Warner Bros.’ previous highest-grossing Jordan Peele horror film in the U.S., although critical reception remains disappointing. Colin Farrell and Margot Robbie’s A Big Bold Beautiful Journey earned just $400K on Thursday from 2,737 locations, where showtimes began at 4 p.m. Reviews for this romantic drama are also mediocre, reflected in its 40% rating on Rotten Tomatoes, with no audience score yet available. Sony anticipates a $10M opening for this film, but some analysts predict a lower figure.
This weekend’s box office predictions include: 1.) Demon Slayer: Infinity Castle (Sony) – $2.6M Thursday, $87.4M Week 1 total; 2.) The Conjuring: Last Rites (New Line) – $1.56M Thursday, $33.2M Week 2 total; 3.) Downton Abbey: Grand Finale (Focus Features) – $1.38M Thursday, $25.3M Week 1 total; 4.) The Long Walk (Lionsgate) – $890K Thursday, $16.4M Week 1 total; 5.) Toy Story 30th Anniversary Reissue (Disney) – $174K Thursday, $4.4M for the week.