JSW Steel Coated, in collaboration with local law enforcement, has successfully uncovered and confiscated a large quantity of counterfeit JSW SILVER etched rolling shutter products in Kadapa, Andhra Pradesh. This operation reflects the company’s stringent stance against counterfeiting and its ongoing commitment to protect customers, channel partners, and its brand reputation from fraudulent activities. Responding quickly to a specific tip-off regarding illegal operations, the JSW Steel Coated team conducted a thorough investigation through a third-party agency to confirm the unauthorized use of its trademarked JSW SILVER etching on the shutter products. This investigation led to SDS & Sons in Kadapa.
Armed with undeniable proof of trademark violation, JSW Steel Coated, a subsidiary of JSW Steel, maintained constant surveillance and coordinated effectively with law enforcement. This collaboration resulted in a successful police operation at SDS & Sons, where 18 shutter components bearing the counterfeit JSW SILVER mark and the mould used for etching were seized. An FIR (No. 323/2025) was lodged on September 12, 2025, at Kadapa Taluk Police Station against the owner of SDS & Sons under various sections of the IPC and the Trademarks Act. JSW Steel reaffirms its dedication to safeguarding its brand integrity and ensuring that customers receive only authentic JSW products.
The company will persist in its partnership with law enforcement to fight against counterfeiting and maintain its quality and trust standards.