Kinetic Green Energy and Power Solutions Limited, a leading manufacturer of electric two and three wheelers in India, has announced the signing of a Memorandum of Understanding (MoU) with IIFL Samasta Finance Limited (ISFL), a prominent non-banking financial company and microfinance institution in the country. This partnership aims to enhance accessibility to electric mobility by offering organized and competitive financing solutions for consumers in urban, semi-urban, and rural areas. The initiative is set to launch in September 2025, coinciding with the festive season to capitalize on the increased demand for new vehicles.
Under this agreement, ISFL will serve as an authorized financier for Kinetic Green’s complete range of electric two and three wheelers, providing retail financing options through its extensive network of 370 branches across 13 states—Bihar, Gujarat, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Odisha, Puducherry, Rajasthan, Tamil Nadu, Uttar Pradesh, and West Bengal—ensuring thorough penetration into various markets. The collaboration includes targeting over 200,000 pre-qualified ISFL customers for Kinetic Green’s products, supported by joint marketing efforts and co-branded promotional campaigns to enhance visibility and improve financial accessibility within the electric mobility sector. Kinetic Green complements this partnership with a robust nationwide dealer network of over 600 and a successful history of selling over 150,000 electric vehicles.
Its flagship products feature the versatile E-Luna e2W, designed for both B2C and B2B customers, the high-performance E-Zulu e2W scooter with advanced features, and the durable Safar series of e3W cargo and passenger vehicles that excel operationally. This partnership aims to facilitate a smooth transition to sustainable mobility. By enhancing the availability and features of electric vehicles, the goal is to encourage a broader segment of the population to adopt sustainable transportation methods and reduce carbon emissions in last-mile connectivity across India. Dr.
Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, expressed enthusiasm about the collaboration, stating, “We are excited to partner with IIFL Samasta Finance Limited, a leader in tailored retail financing, to promote clean mobility solutions across India. By merging Kinetic Green’s top-tier electric vehicles with ISFL’s strong financing capabilities, we are making it simpler than ever for individuals and businesses, especially in semi-urban and rural regions, to adopt sustainable transportation by addressing the financing gap.
This partnership highlights our dedication to environmental stewardship and inclusive growth as we aim to electrify the nation’s streets.” Venkatesh N, Managing Director of IIFL Samasta Finance Limited, noted, “At IIFL Samasta, our goal has always been to empower underserved communities through inclusive financial solutions. This partnership with Kinetic Green represents a significant advancement in merging sustainable mobility with accessible credit. By facilitating easy and affordable financing for electric two and three-wheelers, we aspire to promote green transportation while fostering economic empowerment across semi-urban and rural India.
This initiative further enhances our green financing portfolio, reaffirming our commitment to responsible and impactful lending.” The signing of this MoU is a crucial milestone for both organizations as they collaborate to promote the adoption of electric vehicles and support the government’s vision for cleaner and greener transportation. With this partnership, Kinetic Green strengthens its position as a leader in India’s electric vehicle industry by establishing a comprehensive ecosystem that integrates manufacturing, distribution, and financing, enabling meaningful and sustainable change across the mobility landscape.
