Maruti Suzuki True Value (MSTV), the leading organized pre-owned car retail channel in India, has announced that it has surpassed the sales milestone of 6 million vehicles. Since its establishment in 2001, MSTV has demonstrated consistent growth, with 492,697 cars sold in the fiscal year 2024-2025. Founded on core principles of Warmth, Simplicity, Transparency, Reliability, and Professionalism, Maruti Suzuki True Value remains the top choice for customers seeking quality pre-owned vehicles. Partho Banerjee, Senior Executive Officer of Marketing & Sales at Maruti Suzuki India Limited, expressed gratitude to customers for their trust as the company marks this significant achievement.
Over the past two decades, Maruti Suzuki True Value has been a preferred option for a diverse customer base, particularly among younger buyers, with an average customer age of 31. Notably, 85% of True Value customers are purchasing their first vehicle. The brand’s commitment to industry-leading services ensures peace of mind for its clientele. All certified pre-owned Maruti Suzuki vehicles undergo a thorough 376-point quality inspection and are refurbished with genuine Maruti Suzuki parts to attain certification. Service history and vehicle documentation are verified before any vehicle is listed for sale. To further enhance customer trust, True Value Certified pre-owned cars come with a warranty of up to one year and three free services.
With a network of 606 Maruti Suzuki True Value showrooms across 305 cities, customers enjoy easy access and nationwide support. Moreover, the customer-friendly digital platform via the Maruti Suzuki True Value app and website allows potential buyers to explore a vast selection of pre-owned cars using intuitive search filters for model, price, and location. MSTV’s digital offerings are complemented by a seamless online-to-offline experience, including online booking for test drives. The accessible showroom network, along with professional assistance from trained relationship officers, guarantees comprehensive customer satisfaction. Additionally, customers can utilize Maruti Suzuki Smart Finance, a fully digitized platform providing a variety of financing options from public and private banks and NBFCs, making True Value cars more appealing and accessible.
These initiatives collectively enhance the enduring trust in Maruti Suzuki True Value and foster long-term relationships grounded in transparency, quality, and a customer-centric approach.