Bollywood producer Firoz A. Nadiadwala has sent a legal notice to Netflix regarding their show The Great Indian Kapil Show, claiming that the platform has used the character ‘Baburao Ganpatrao Apte,’ a well-known figure from the Hera Pheri film series, without authorization. The notice, prepared by advocate Sana Raees Khan on Nadiadwala’s behalf, alleges that Netflix’s promotional materials feature comedian Kiku Sharda portraying Baburao, mimicking the character’s mannerisms, appearance, and overall essence. The assertion is that these aspects are protected by intellectual property rights. Sana emphasized, ‘Intellectual Property is not a matter of casual borrowing, it is the lifeblood of creativity.
Unauthorized exploitation of my client’s iconic character is not just infringement; it is theft in its most blatant commercial form. The law will not permit dilution of rights that have been lawfully earned and zealously protected.’ This legal action underscores that the unauthorized use of a character’s likeness or unique traits may constitute a breach of creative rights. The lawyer’s notice stressed that intellectual property is a serious entitlement, not just casual borrowing, and that the unauthorized use of such a recognized character equates to theft. The notice demands that Netflix cease using the character in any promotional content or episodes until the matter is resolved.
It also requests the preservation of relevant materials, such as video promotions, and seeks damages or credits if the character was utilized without appropriate licensing. Observers note this action reflects a broader discussion in Bollywood concerning ownership of franchises, character rights, and how digital content platforms must approach the use of established cinematic figures. Previously, individuals like Abhishek Bachchan, Aishwarya Rai Bachchan, and Karan Johar have also taken legal steps to protect their personality rights.
