Netflix is making it simpler for viewers to share their favorite moments from TV shows with friends and family. The streaming service has upgraded its Moments feature, which was initially launched in October 2024, to allow users to create and share clips of any scene they select. Previously, streaming platforms typically limited sharing by providing only preselected moments or disallowing screenshots. This update from Netflix changes that by granting viewers complete control over the start and end points of a clip, enabling them to capture the exact segment they wish to share. These clips are stored in the user’s My Netflix section, making it easy to revisit or share later.
“Now, users can select the starting and ending points of any scene to create a clip. This clip will be saved in the user’s My Netflix section,” Netflix stated. Once saved, the clip can be shared on various social media platforms or kept private for later enjoyment. The feature offers unprecedented flexibility compared to earlier versions, which did not allow for customizable scene duration. The Moments Clip update will be available starting with the release of Wednesday Season 2 Part 2 and will be rolled out on both Android and iOS devices.
To utilize the feature, viewers tap the Clip icon while watching a show, choose the desired start and end points, preview the scene, and then either save or share it. Streaming services are increasingly acknowledging the importance of virality in driving engagement. Clips of shows going viral on platforms such as Instagram or Twitter can greatly enhance a show’s popularity. Netflix has previously witnessed the impact of viral moments; for instance, Wednesday became an online sensation when a clip of Wednesday Addams dancing went viral after the first season’s release in November 2022. By allowing users to share clips of any length and timing, Netflix likely aims to replicate that success with other shows.
This strategy provides fans with more creative freedom and encourages organic promotion across social media, potentially boosting subscriptions and viewership. While the feature is currently limited to mobile apps, it signifies a broader trend among streaming platforms adapting to how audiences engage with content online. For users who enjoy sharing their favorite scenes, Netflix Moments now provides a seamless way to relive and share the magic of TV moments without compromise. In summary, Netflix’s latest update empowers viewers to curate their own favorite moments, enhancing both fan engagement and social media excitement.