In a pivotal decision that could alter the dynamics of the AI browser market, Perplexity CEO Aravind Srinivas announced that the company’s AI-driven browser, Comet, is now accessible for free to all users. Previously limited to Perplexity Max subscribers, Comet has rapidly developed a waitlist of millions since its launch in July. This update allows anyone to download and utilize the Comet Assistant, an integrated AI feature designed to perform various tasks, such as managing multiple tabs, assisting with online shopping, drafting emails, and searching for travel tickets, ultimately enhancing the browsing experience to be more intelligent and conversational.
Srinivas confirmed the expanded availability on social media platform X, stating that “now all users will get access to Comet, including those on the free plan.” He also mentioned that a mobile version of the browser is in the works, further extending its availability. Currently, Comet can be downloaded by all users, including free, Pro, and Max subscribers. The company asserts that users who trialed Comet demonstrated significantly higher engagement, submitting 6 to 18 times more queries than in traditional Perplexity interactions. This trend emphasizes the increasing interest in AI-enhanced browsing experiences that transcend typical search engines.
The timing of this release is significant, especially as Google has incorporated its Gemini AI into Chrome, heightening the competition to transform user interactions with the internet. Earlier this year, Perplexity made headlines with a notable $34.5 billion proposal to acquire Chrome, reflecting its aspirations to compete with industry leaders. In conjunction with the free launch, Perplexity has unveiled Comet Plus, a $5 monthly subscription designed to address the ongoing discussions regarding AI’s utilization of online content for training purposes. With Comet Plus, AI assistants will have access to premium journalism while ensuring that publishers receive compensation. At the launch, Perplexity confirmed alliances with prominent media outlets, including CNN and The Washington Post.
Notably, current Perplexity Pro and Max subscribers will receive Comet Plus at no extra charge, underscoring the company’s strategy to provide value for its paid tiers while maintaining the primary AI experience as accessible. The broader context of Comet’s expansion occurs amidst a competitive landscape among AI companies striving to reinvent the browsing experience. OpenAI introduced its browser tool “Operator” earlier this year, followed by Anthropic’s browser-based assistant in August. Each firm aims to become the preferred AI interface for everyday online activities. By making Comet free and launching Comet Plus, Perplexity is establishing itself as both user-friendly and considerate of publishers—an essential balance as discussions surrounding data usage, content rights, and AI monetization continue to shape the industry.
This launch marks a significant advancement for Perplexity in its ambition to become a recognized name in AI-driven browsing, while raising the question of whether Comet can genuinely compete with Chrome in shaping the future of the web.