Gurugram: Policybazaar, a prominent insurance platform in India, has launched an emotional short film titled ‘Ashray’, based on the true story of a young boy whose family’s resilience and timely health insurance became their beacon of hope during a crisis. The film portrays the journey of little Ashray, who experienced a life-changing accident while celebrating Holi. His father, Mr. Sunny Bhatia, confronted a parent’s worst fear: a sudden medical emergency that required extensive treatment and incurred substantial expenses amounting to lakhs of rupees. As medical bills escalated and the family struggled with the financial burden, their health insurance policy emerged as a crucial support, covering essential costs at a critical time.
Ashray’s story exemplifies why health insurance is a necessity, not a luxury, for every Indian family. This poignant film serves as a reminder of how unexpected events can drastically alter lives in an instant, and highlights the importance of being prepared. Even after seven years, Ashray continues to receive exceptional neuro-rehabilitation care, a journey facilitated by the family’s health coverage. Through this film, Policybazaar reaffirms its commitment to making health insurance accessible, affordable, and comprehensible for every Indian family, ensuring that quality healthcare is never compromised. Sunny Bhatia, Ashray’s father, stated, “I wanted to share Ashray’s story to help other families grasp the importance of health insurance. Life can shift in a moment, and appropriate health insurance can be transformative.
Policybazaar has provided me the platform to tell our story, and I hope more people will view this and take health insurance seriously. I have witnessed its critical importance — no family should face this crisis without preparation.” Samir Sethi, Head of Brand Marketing at Policybazaar, commented, “At Policybazaar, we believe that the true impact of insurance is reflected in the lives it changes. Ashray’s story is a potent reminder that health insurance is more than a policy; it is a safeguard against life’s unpredictable challenges. Through this film, we aim to showcase the human aspect of insurance — the comfort it provides, the security it offers, and the hope it nurtures.
We encourage every Indian to witness this story and opt for protection today, not tomorrow.” Policybazaar has been dedicated to simplifying health insurance for millions of Indians by assisting them in selecting the right policy and offering seamless claims support during medical crises. The brand continues to advocate for awareness regarding the importance of financial readiness in healthcare, urging individuals to act promptly to avoid being unprepared in emergencies. The film is being distributed across Policybazaar’s digital and social media platforms, encouraging viewers to watch and share the story to promote awareness about the significance of health insurance in protecting families from medical uncertainties.