Seagram’s Royal Stag Packaged Drinking Water has introduced its festive campaign – #CelebrateLarge – Hum Hain Generation Large, Humaara Har Celebration Large. Festivals provide the youth with opportunities to express their individuality and energy while creating lasting memories, embodying the spirit of “Live it Large.” This year, the campaign emphasizes a tech-savvy, AI-enhanced experience that is culturally significant and puts consumers at the forefront of the celebration, seamlessly connecting the aspirations of the younger generation with the brand’s Live It Large philosophy. Central to the campaign is a reimagined approach to exchanging festive greetings in India. By utilizing regenerative AI and advanced voice synthesis, Royal Stag’s festive greeting experience allows fans to craft personalized video messages alongside Rohit Sharma.
Presented in a natural conversational style, these hyper-realistic greetings transform a holiday wish into a moment of connection that embodies the essence of #CelebrateLarge. Enhancing this AI interaction is the 3D Festive Map, an engaging AR-driven experience that vividly brings the #CelebrateLarge concept to life. Additionally, the campaign features tailored suggestions from India’s T20 captain, Surya Kumar Yadav, inspired by the vibrant festive atmosphere in India. Concentrating on essential celebration elements such as gifting, food, fashion, and music, this feature offers personalized recommendations to enrich users’ experiences. Joining Royal Stag in this exceptional campaign is Gaana, both brands sharing the vision of enhancing celebrations through memorable and distinctive experiences.
Yatish Mehrishi, CEO of ENIL, stated, “Festivals in India are about culture, expression, and togetherness, and music enhances these moments. At Gaana, we are thrilled to collaborate with Seagram’s Royal Stag on the #CelebrateLarge campaign, which is innovatively transforming the festive experience through technology and creativity. This partnership aims to inspire today’s generation to make their celebrations more personal and truly larger than life.” Create your own personalized festive greeting with Rohit through the link below and stand a chance to win ICC T20 World Cup tickets and other exciting prizes! https://www.royalstagliveitlarge.com/