Samsung has announced that it will hold a new Galaxy Unpacked event on September 4, 2025, positioning itself for a competitive showdown with Apple, which is set to unveil the iPhone 17 series on September 9. The timing suggests that both tech giants are gearing up for a busy start to September, with global attention focused on their next-generation devices. The September 4 Unpacked event will be streamed live at 3 PM IST, just prior to the IFA 2025 technology fair in Berlin, a key venue for consumer electronics displays.
While Samsung has not disclosed the complete product lineup, the official invitation hints at a new Galaxy Tab that is already available for reservation, though detailed specifications for this tablet are still under wraps. Additionally, Samsung has a track record of updating its Fan Edition (FE) lineup around this time, leading industry observers to speculate that the anticipated Galaxy S25 FE may be featured prominently during the virtual event. Recent leaks from South Korea suggest that the Galaxy S25 FE could be officially introduced on September 19, slightly ahead of last year’s Galaxy S24 FE, which launched in late September. If these leaks are accurate, Samsung might leverage the September 4 event to generate excitement for its new FE smartphone.
Reports indicate that the Galaxy S25 FE is expected to include Samsung’s Exynos 2400 processor, a 6.7-inch AMOLED display with a 120Hz refresh rate, and Gorilla Glass Victus protection. On the camera side, it is rumored to have a triple-lens setup with a 50-megapixel primary sensor, ensuring high-quality photography. The device is also expected to feature a 4,500mAh battery with 45W fast charging and 15W wireless charging, making it a strong competitor in the mid-premium smartphone market. Beyond smartphones and tablets, speculation is rife regarding Samsung’s development of a futuristic tri-fold foldable phone.
During an earnings call earlier this month, Samsung indicated progress in this area, but analysts believe the experimental device may be reserved for a larger, in-person launch rather than the upcoming virtual showcase. With Apple’s iPhone 17 launch just five days after Samsung’s event, the timing is deliberate. Both companies are strategically positioning themselves to capture consumer attention at the start of the crucial holiday shopping season. The overlap further highlights the escalating rivalry in the smartphone arena, as both brands strive to surpass each other with innovations in design, performance, and ecosystem features. As the countdown begins, all eyes will be on Samsung’s September 4 event, making it a significant moment in the tech calendar.