Samsung Electronics has been acknowledged by Interbrand, a global brand consultancy, as the 5th-ranked global brand for the sixth consecutive year. Interbrand publishes its “Best Global Brands” list annually. This year, Samsung achieved a brand value of $90.5 billion, maintaining its status as the sole Asian company in the global top five since 2020. Interbrand credits Samsung’s strong AI capabilities across its business sectors, improved customer experiences through integrated product offerings, targeted investments in AI semiconductors, and a customer-focused branding strategy for this recognition. “Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,” stated Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics.
“Moving forward, we will continue to focus on benefits for customers including in health and safety so that Samsung can grow into an even more beloved brand.” With the vision of “Innovation for All,” Samsung aims to make AI more accessible globally. This year, Samsung bolstered its leadership in mobile AI with advances in Galaxy AI, targeting 400 million devices for AI democratization. In Consumer Electronics, Samsung has enhanced its AI capabilities with tailored technologies such as Vision AI and Bespoke AI. Collaborating with various partners, Samsung has improved personalized AI experiences for its customers while ensuring industry-leading security with Samsung Knox.
In semiconductors, Samsung has responded to the rising demand for AI with a comprehensive product lineup, including HBM, DDR5, LPDDR5X, and GDDR7. Beyond AI, Samsung is committed to improving product accessibility and fostering sustainable innovation across its divisions, including energy-efficient appliances integrated with SmartThings. Samsung’s notable efforts include leading the mobile AI sector with Galaxy AI, launching Galaxy Z Fold7 and Z Flip7 to strengthen its foldable category leadership, and enhancing customer trust through robust privacy and security technologies. In Networks, Samsung has reinforced its position in AI-powered virtualized Radio Access Networks and is innovating technologies for various 5G applications while leading the standardization of 6G.
In Visual Display, Samsung continues to lead globally in TVs and gaming monitors, enhancing viewing experiences with AI features. In Digital Appliances, Samsung maintains leadership in refrigerators and washing machines by integrating advanced AI capabilities and SmartThings. In Semiconductors, the company operates a diverse AI application portfolio, maintaining leadership in mobile and automotive sectors while continuing to invest in innovative solutions. Interbrand’s rankings evaluate brands based on financial performance, brand influence on customer purchases, and competitive strategy, ensuring a credible assessment.