Samsung TV Plus, the free ad-supported streaming TV service in India, has revealed the addition of four new channels from Eenadu Television (ETV Network) to its expanding content lineup. This partnership enhances Samsung TV Plus’s extensive catalogue of more than 150 FAST Channels, offering a fresh array of high-quality and varied content for Indian viewers. ETV Network is among India’s leading broadcasting companies, operating across satellite and digital platforms. Its vast content library includes news, music, youth-oriented entertainment, and comedy, captivating audiences from various backgrounds for over two decades.
Kunal Mehta, General Manager of Business Development for Southeast Asia and India at Samsung TV Plus, stated, “Our mission is to provide unmatched access and exceptional value to our audiences and advertisers on the Samsung TV Plus platform. By adding new FAST Channels from ETV Network, we intend to unlock the potential of the South Market and enhance access to the latest Telugu entertainment content. This collaboration with ETV Network highlights our commitment to this vision.” K. Bapineedu, CEO of Eenadu Television Pvt Ltd, expressed, “At ETV Network, we are dedicated to delivering diverse, high-quality entertainment that resonates with audiences of all ages.
With the rapid rise of connected TVs, we are eager to expand our presence on Samsung TV Plus with the launch of four FAST channels (ETV News, ETV Josh, ETV Music & ETV Comedy). This represents a major milestone in our digital journey. We are committed to a content-first strategy—constantly innovating, testing, and refining our offerings to meet changing viewer preferences. Our partnership with Samsung TV Plus enables us to provide curated and personalized content experiences, further strengthening our connection with audiences.” Through this partnership, Samsung TV Plus continues to enhance its regional and arts and music offerings, solidifying its status as a top destination for free, premium streaming content on connected TVs.
The introduction of ETV Network channels aligns with Samsung’s broader goal of democratizing access to diverse content, transcending language and geographical barriers through technology. By merging ETV’s legacy in regional storytelling with Samsung TV Plus’s technology-driven reach and platform intelligence, this collaboration sets a standard for how traditional broadcasters and smart TV platforms can reshape digital entertainment consumption in India.