Frizz out; smooth shine in with Sara Ali Khan as the new face of Streax Shine Hair Serum. Enriched with Walnut Oil and Vitamin E, Streax Shine Hair Serum brings Bollywood glamour and effortless radiance to everyday style for today’s generation — Frizz Gone, Smooth Shine On. On September 26, 2025, Streax, part of Hygienic Research Institute Pvt Ltd (HRIPL), announced the signing of Bollywood star Sara Ali Khan as the ambassador for its Streax Shine Hair Serum. The brand launched its campaign with the TV commercial “Frizz Gone, Smooth Shine On,” which showcases Sara’s fun and confident persona while emphasizing the serum’s ability to deliver smooth, shiny, frizz-free hair in moments.
Sara Ali Khan’s vibrant personality, youthful charm, and effortless style align with Streax’s philosophy of empowering consumers to “shine on” with confidence. Her natural elegance and relatability make her an ideal choice for promoting Streax Shine Hair Serum, a product renowned for its transformative effects on hair. To celebrate the partnership, Streax introduced the new TVC campaign featuring Sara, capturing everyday scenarios—such as windy rooftops and busy commutes—where frizz can unexpectedly occur. The film demonstrates how a quick application of Streax Shine Hair Serum can achieve smooth, glossy, camera-ready hair in seconds. This campaign emphasizes the product’s promise of instant frizz control and shine, positioning it as the preferred solution for women seeking to look their best and Shine On.
Priyanka Puri, Sr. VP – Marketing at HRIPL, remarked, “Sara Ali Khan is the ideal representative for the Streax movement—where haircare transcends products and embodies confidence and everyday style. ‘Frizz Gone, Smooth Shine On’ illustrates that frizz can affect anyone, anywhere, and that Streax Shine Hair Serum offers a simple, everyday remedy for transforming frizz into smooth, shiny hair instantly. With Sara narrating this story, we aim to inspire a new wave of shine and style nationwide, encouraging everyone to embrace everyday shine with confidence and style.” Expressing her enthusiasm, Sara Ali Khan shared, “I’m truly excited to join the Streax family! For me, hair isn’t just about style, it’s about confidence and self-expression.
What I love about Streax Shine Hair Serum is how it instantly adds shine and smoothness, making every look feel complete.” Enriched with Walnut Oil and Vitamin E, Streax Shine Hair Serum is recognized for providing instant shine, smoothness, and frizz-free radiance, empowering users to look and feel their best every day—whether for casual outings or glamorous events. The Streax Shine Hair Serum is available in convenient and affordable pack sizes of 45 ml, 100 ml, and 200 ml at leading stores nationwide. The Streax Hair Serum range also includes Frizz Control Hair Serum, Heat Protect Spray, and Moisture Boost Spray, offering tailored solutions for various hair needs.
These products are accessible through all leading online and offline platforms, ensuring professional-quality haircare is available to every consumer.