SPACES, the premium bed and bath linen brand from Welspun Living, has unveiled its new campaign titled “Your Space, Your Comfort.” Developed by a t o m network, the campaign emphasizes the unparalleled joy of returning home and the daily moments that render personal spaces genuinely comforting. It captures relatable and intimate experiences, celebrating the rituals that transform home into a true sanctuary. Whether it’s relaxing in familiar sheets after a long day or unwinding with a partner in a cozy bathrobe post-celebration, the campaign focuses on the small yet deeply personal moments that resonate universally, reflecting the brand’s essence of Your Space, Your Comfort.
Dipali Goenka, MD & CEO of Welspun Living, remarked, “At Welspun Living, our brand ethos centers on crafting products that seamlessly integrate into people’s lives. SPACES has always represented comfort that is both personal and considerate. This campaign reaffirms our dedication to purposeful design where innovation, aesthetics, and human connections converge to transform every home into a sanctuary.” Ruchika Arora, Business Head and Sr. VP – Special Projects at SPACES, added, “There’s an unmatched sense of comfort found in your own space, surrounded by items that resonate with you. At SPACES, we design every product with this intimate connection in mind.
Our ‘Your Space Your Comfort’ campaign encapsulates our belief that the ultimate joy is returning home to Your Space, Your Comfort.” Yash Kulshresth, Co-Founder & CCO of a t o m network, shared insights about the film, stating, “In a sector often characterized by staged homes and celebrity endorsements, we chose a more authentic approach. Comfort is personal—sometimes untidy, sometimes simple, but always yours. This campaign celebrates the feeling of coming home after work, trips, or a busy day.
Those small pauses, desires, and rituals are what truly make a space feel like home.” The brand has launched the ad film on its social media channels and plans to expand its reach across digital, cinema, print, and Out-of-Home (OOH) platforms to convey the emotions connected to its products to its target audience. Watch the campaign here: https://youtu.be/TItg46VJWUo