Taneira, the ethnic women’s wear brand from the House of Tata, has introduced its festive collection, Miara: Crafted by Hand, Rooted in Purity. This collection, handcrafted for the modern woman, combines contemporary designs with traditional craftsmanship, creating a unique design language. Miara showcases various silks and cottons inspired by diverse weaving traditions, aiming to enhance every celebratory occasion, whether as a personal treat or a treasured gift. Taneira’s new campaign, ‘The Gift of Pure Love,’ emphasizes the saree as a timeless expression of love during the festive season. This campaign celebrates the joy of giving, highlighting that gifting a Taneira saree honors love with something as precious as the emotion itself, as purity is the ultimate measure of love.
To enhance the shopping experience, Taneira has introduced special festive promotions, including gift vouchers and gold coins. Customers will receive a ₹1,000 voucher for every ₹10,000 spent, redeemable on future purchases, while those spending ₹50,000 or more will also receive a 0.2 g Tanishq gold coin. This limited-time offer is valid until October 20, 2025. Additionally, Taneira has launched its Golden Cocoon purchase plan to assist customers in acquiring their desired saree over time. Ambuj Narayan, CEO of Taneira, remarked, “This season, we present Miara as a blend of imagination and heritage in versatile drapes. At Taneira, we view a saree not merely as clothing but as an experience that transforms celebrations into personal statements and gifts into pure love.
Our festive campaign, The Gift of Pure Love, embodies this sentiment, and with our exclusive offers and the Golden Cocoon plan, we aim to make Taneira sarees the most meaningful choice for consumers this season. With favorable market sentiment, we anticipate high double-digit growth during this festive period.” Miara is available starting at ₹6,499, designed to be either gifted or cherished, while providing new opportunities to experience and own handwoven sarees at the Taneira Showroom, MG Road, Labbipet, Vijayawada.