YouTube implemented AI enhancements to Shorts without notifying creators. These modifications include unblurring, denoising, and sharpening of videos. Unlike on smartphones where users can opt in, YouTube applies these changes automatically. Creators are concerned that these undisclosed edits undermine their control over their content. In response, YouTube acknowledged the experiment but clarified that they are not using generative AI. The objective is to enhance video quality and the viewer experience. However, creators are uncertain about their ability to opt out. YouTube stated, ‘We hear you and want to clear things up!
This experiment aims to improve video quality using traditional machine learning – not GenAI.’ This situation highlights the ongoing tension between AI-driven enhancements and the rights of creators, emphasizing the necessity for clear policies regarding AI usage in digital media.