New Delhi, 2025: The Public Relations Consultants Association of India (PRCAI) is hosting the second transformative edition of PRana 2025: India RISE Story, a pioneering story convention that invites creative innovators, change-makers, visionaries, and disruptors to narrate India’s RISE. As India progresses towards the centenary of Independence in 2047, PRana 2025 stands as a vibrant assembly of authentic and varied narratives from the communication sector, shaping the nation’s reputation. This event aims to promote the narratives of India’s RISE – Reputation through Innovation, Sustainability, and Entrepreneurship, which are redefining India’s growth narrative. “PRana is designed to be a platform to craft and share the story of India’s RISE, with honesty, courage, and flair.
This is where strategic storytelling transforms into national strategy, allowing us to collectively write the next chapter of India’s RISE, with succinctness and significance,” stated Kunal Kishore, President of PRCAI. The event will showcase over 20 distinguished voices from various fields. Notable speakers include Smt. Smriti Irani, Former Cabinet Minister; Shri Jayant Sinha, Former Union Minister of State for Finance and Civil Aviation & President of Eversource Capital; along with several influential figures such as Manish Sabharwal, Co-Founder & Chairman of TeamLease Services; Suresh Khadakbhavi, CEO of DigiYatra Foundation; Naina Lal Kidwai, Chair of Rothschild India & India Sanitation Coalition; Gaurav Gupta, Creative Director of Gaurav Gupta Studio; and many more.
The engaging story convention will consist of four sequences of R.I.S.E dialogue featuring fireside chats, panel discussions, and the unique 300Wise story format, which includes five-minute narratives from India’s reputation architects and impact leaders. These narratives will emphasize the importance of reputation, showcase innovative ideas, discuss sustainability and environmental issues, and share inspiring stories of entrepreneurship driven by resilience and determination. PRana 2025 serves as the cornerstone of India’s transition towards the significance of communication and storytelling, impacting business growth. As communicators increasingly collaborate with executive leadership, it is clear that public relations has evolved from a supporting role to a strategic partner in achieving business objectives.
According to the PRCAI SPRINT 2024-25 industry survey, private corporations (46%) are the largest contributors, while start-ups (22%) and NGOs (11%) have become significant growth sectors. The PR industry is projected to grow at a compounded annual growth rate of 12.8%, reaching ₹4,570 crores by FY 2030, propelled by strategic PR methodologies, technological advancements, influencer marketing, and purpose-driven communication. PRana 2025, a carefully curated, invitation-only event for communication industry leaders, C-suite executives, and social architects, is scheduled for Wednesday, September 10, 2025, at the Taj Palace in New Delhi. During the convention, PRCAI will present a whitepaper detailing the C-suite’s perspective on Brand India’s status and reputation in the contemporary global landscape and the factors influencing those views.
“The second edition of PRana signifies a significant leap in rethinking how we shape narratives for a transforming India. What distinguishes this edition is its enhanced emphasis on collaboration among industry leaders, visionaries, and reputation strategists to tackle not only national but global storytelling challenges. It transcends a mere movement; it serves as a framework for the future of public engagement, credible narratives, and the creation of enduring stories,” concluded Deeptie Sethi, CEO of PRCAI.