ASUS and Microsoft have officially launched the eagerly awaited ROG Xbox Ally series in India, introducing two powerful handheld gaming devices for gamers nationwide. The ROG Xbox Ally and ROG Xbox Ally X are currently available for pre-order through various online and offline outlets, including ASUS & ROG stores, the ASUS eShop, Amazon, and Vijay Sales. Arnold Su, Vice President of Consumer and Gaming PC at ASUS India, remarked, “At ROG, we’ve always pushed the limits of gaming innovation. With the ROG Xbox Ally series, we’re delivering next-generation computing power and AI acceleration to gamers. Engineered for performance and versatility, the ROG Xbox Ally series allows users to enjoy their favorite games anywhere, without compromise.
We are thrilled to bring this groundbreaking innovation to Indian gamers and establish a new standard for handheld gaming experiences.” The partnership between Microsoft’s Xbox and ASUS’ ROG has produced handheld devices that reflect the familiar design of the Xbox Wireless Controller. Both models feature contoured grips, impulse triggers, HD haptics, and assignable back buttons, ensuring a comfortable and accurate gaming experience even during extended sessions. The devices are powered by AMD’s latest Ryzen Z2 series processors, specifically designed for ultra-portable gaming. The premium ROG Xbox Ally X is equipped with the Ryzen AI Z2 Extreme processor, which includes a dedicated Neural Processing Unit (NPU) for AI-enhanced performance.
It features 24GB of LPDDR5X memory alongside a 1TB PCIe SSD and an 80Wh battery, promising extended playtime. The standard ROG Xbox Ally comes with the Ryzen Z2 A processor, 16GB LPDDR5X memory, a 512GB SSD, and a 60Wh battery. Gamers can anticipate smooth, visually stunning gameplay thanks to AMD’s FSR, RSR, and AFMF technologies, paired with a 7-inch 120Hz Full HD IPS display. The screen boasts 500 nits brightness, AMD FreeSync Premium support, and Corning Gorilla Glass Victus with an anti-reflective coating for clarity and durability. Connectivity options are robust, with the Ally X featuring USB4, USB 3.2 Gen 2, DisplayPort 2.1, WiFi 6E, Bluetooth 5.4, and a UHS-II microSD card reader, facilitating easy storage expansion and peripheral connections.
Ergonomics and portability are also key considerations, with the Ally X weighing 715 grams and the standard Ally at 670 grams. The ROG Xbox Ally will launch in India on October 16, 2025, at a price of ₹69,990, while the ROG Xbox Ally X will retail for ₹1,14,990. ASUS is providing limited-time pre-order incentives for early customers. Those who pre-order the Ally X can receive a package valued at ₹16,947—including a ROG Slash Sling Bag and 1-Year Xbox Game Pass Ultimate—for only ₹499. Buyers of the standard Ally can access similar offers for ₹1,499.
To take advantage of this promotion, customers must generate a coupon code via the ASUS website during the pre-order process and validate their purchase on asuspromo.in within 20 days of delivery. With its blend of power, portability, and console-like controls, the ROG Xbox Ally series aims to transform handheld gaming in India, granting players the freedom to game anytime and anywhere.