Hyundai Motor India Limited (HMIL) has announced its ongoing collaboration with the esteemed Filmfare Awards for the third consecutive year. This partnership highlights HMIL’s dedication to honoring India’s rich cultural heritage while enhancing its emotional connection with millions of customers nationwide. The company’s long-standing association with Indian cinema reflects its ambition to be more than a mere transportation provider; it aims to act as a catalyst for aspirations, innovation, and cultural engagement. Over the years, HMIL has established a strong bond with the Indian film industry, partnering with some of Bollywood’s most esteemed actors, including Shah Rukh Khan, Deepika Padukone, and Pankaj Tripathi.
Tarun Garg, Whole-Time Director and Chief Operating Officer at Hyundai Motor India Limited, commented on the collaboration, saying, “At HMIL, we resonate with the essence of Indian cinema. As Indian cinema evolves with its narratives, techniques, and storytelling, Hyundai remains committed to pioneering technologies and customer-focused innovations that enhance mobility and everyday experiences. Our partnership with Filmfare for the third year affirms our dedication to platforms that reflect the aspirations of millions. For HMIL, India is not merely a market but a family we have grown with for nearly 30 years.
Our brand philosophy, ‘Progress for Humanity,’ drives us to implement meaningful changes across all operations, from our products to our CSR initiatives, ensuring every action enhances lives.” This year’s collaboration holds special importance as the Hyundai CRETA, known as the “King of SUVs,” marks a decade of leadership in India. Since its debut in 2015, the CRETA has revolutionized the SUV market in India and continues to serve as the standard for design, performance, and customer satisfaction. The newly launched Hyundai CRETA King will make a special appearance at the Filmfare Awards.
Hyundai Motor India Limited is dedicated to fostering purposeful change, as reflected in its commitment to sustainability with a strong electric vehicle lineup led by the award-winning IONIQ 5 and the popular CRETA Electric, both aimed at steering India towards a greener future. Furthermore, HMIL’s CSR initiatives, such as Samarth by Hyundai and the IONIQ 5 forest, underscore the company’s belief in inclusive progress. These initiatives are integral to HMIL’s identity as a responsible and forward-thinking corporation. Through this partnership, HMIL aims to deepen its engagement with customers by celebrating not just mobility but also India’s cultural achievements, blending technology with emotion to create lasting value.